The experiential event, which included hands-on demonstrations, in-depth product presentations and talks with Sony experts from the UAE and Japan, was also used to announce the arrival of its latest addition to Sony’s prestigious Cinema lineup. brand – the FX30 (model ILME-FX30). The FX3, FX6, and FX9 full-frame digital cameras were also showcased at the event, featuring superior color science technology, high-resolution sensors up to 6k, exceptional dynamic range for any shooting setting. lighting and fully optimized for fast workflow. A highlight of these cameras is their Netflix Production Technology alliance, a delight for today’s content creators.
“It’s important for Sony to make life easier for a cinematographer”, said Arvin OrsuaProduct Marketing Manager at Sony Middle East and Africa. As the cinematographer, Sony delivers on its promise to meet the needs of creators with camera features that make operation simple and output exceptional.
For decades Sony has worked with the creative community providing support and providing tools designed by filmmakers for filmmakers. The DNA of the best film industries and the frontier of digital imaging combine to create a range of powerful creative tools designed to capture the emotion in every frame and unleash the true power of visual storytelling in every corner of the content creation.
“The new FX30 is perfect for anyone looking to get into filmmaking,” said Sajeer Shamsu, Head of Digital Imaging at Sony Middle East and Africa. “It packs many of the professional features of our high-end cameras at a price that makes it easily accessible to filmmakers in the Middle East and Africa region at all levels. This camera is a great starting point for our full range of Cinema Line cameras.”
“We live in a new era of content consumption, where we can choose to connect at will with distant people, unknown places, exotic cultures and untold stories. We can change the way we experience the world, and connect the emotion of people through powerful storytelling is the motivation behind Sony’s motion picture production technology,” said Shamsu.
In a statement, Country Manager for Product Marketing, Nigeria, Ms Bukola Oloyede welcomes the cinematic technology that Sony is making available to content creators. Moreover, she says, “We are dedicated to the next generation of film storytellers.” She also encouraged everyone to become a member of the Alpha Universe platform because “it’s a great resource to provide members with access to more peer reviews, educational content, talent showcases and information on Sony’s growing influence, product range and competitive pricing, not just in Nigeria but across the Middle East and Africa region,” she concludes.