After designing the world’s first thinnest OLED TV, Sony Electronics does it again with the world’s first television with cognitive intelligence. Their new BRAVIA XR The line includes an innovative AI processor that takes our cinematic experience to the next level.
The enhanced BRAVIA XR lineup adds several new models to their list of 4K and 8K TVs. Models include MASTER Series Z9J 8K, A90J OLED, A80J OLED, X95J and X90J 4K LED LEDs.
Sony has kept its minimalist design style by adopting seamless borders and a three-way stand that you can adjust to keep TVs low or slightly raised if you want to incorporate a soundbar system underneath.
What’s innovative about this new range is their new XR Cognitive Processor which uses cognitive intelligence to predict where the viewer’s focal point is by analyzing a single image. It enhances the detail and sharpness of the scene to reproduce a real world image for an even better viewing experience. They also refined the look of images by fine-tuning the display of colors, contrast, and clarity.
In comparison with their previous models, the images of the new series do not lose detail by highlights or low shadows with even stronger contrast. Colors are more vibrant and detail is slightly sharper in the BRAVIA XR lineup.
The new BRAVIA XR TV’s Acoustic Surface Audio + technology uses the screen as a speaker. It generates sounds that correspond to actions on screens. By alternating between the old and the new model of their televisions, you can hear the significant difference between the speakers and their sound quality even at the same volume input.
For all PlayStation 5 fans, the TVs are 4K and HDMI 2.1 compatible. Prior to this new version, the only TV that supported HDMI 2.1 was the X90H, so this new BRAVIA XR line adds a few more options for those who own a PS5.
The entire BRAVIA XR series adheres to the Android Google TV ecosystem to complete your Google Home experience. With the built-in Google Assistant, you can control your TV completely hands-free, whether it’s searching Google or adjusting other connected devices for the smart home.
Their top-of-the-line release is the 85-inch MASTER Series Z9J LED TV which supports an 8K screen and will cost S $ 26,999. Their most affordable line of the new lineup is the 4K LED X90J which has size options of 50 ”, 55”, 65 ”and 75” and starts from $ 2,599.
Instead of the new XR Cognitive Processor, some of Sony’s previous models are upgraded with the X1 processor and launched with the BRAVIA XR. These models include the X85J, X80J, X75 and W660G.
The new BRAVIA XR TV line will be available at the Sony Store, Sony Online Store, Sony Centers, Sony Authorized Resellers and Sony Official Store on Lazada from April 2021.
Zheng Yi is constantly in search of the Time Stone to juggle his love for toys, cartoons, comics, games, and photography. He probably needs the Space Stone for his collection…
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