Sony today announced an initiative that will allow it to invest $ 1 million in a set of underserved and underrepresented communities by funding the efforts of nonprofits within them. The program is part of Sony’s social justice efforts and is funded through its Global Social Justice Fund.
Sony claims that 88% of nonprofits – or more than one million organizations in the United States – have annual budgets of less than $ 500,000. Marketing and fundraising are the two most cited challenges for these small organizations (according to a National Council of Non-Profits and JPMorgan Chase Bridgespan Survey) and these organizations do not have the necessary budget, creative resources or accessibility to larger platforms to help spread their message.
The $ 1 million will be distributed across a range of nonprofits to provide funding, products, creative resources and increased awareness to local groups that support marginalized or underrepresented communities.
Sony will select 10 organizations to receive the grant, with a new one announced each month from now until March 2022. Winners will receive a cash grant of $ 50,000 and $ 50,000 in Sony products. In addition, each winner will receive a personalized short film promoting the organization, its mission and its efforts, created in collaboration with artists affiliated with Sony. Sony will then promote this message and educate each of the grant recipients to help spread their message. Finally, the company says it will also provide “additional opportunities for collaboration with Sony Electronics” and its “extensive network of business partners”.
Sony’s primary goal is to “Fill the world with emotion, through the power of creativity and technology. CREATE ACTION is designed to support this goal.” This is a program that harnesses the power of Sony – including funding, products, creative resources and accessibility – to expand the impact and influence of local organizations that create huge positive impact. in their community.
-Neal Manowitz, President and COO of Sony Electronics Inc.
Interested nonprofits can submit an application starting today here. Eligible organizations must be 501 (c) (3) with less than $ 500,000 in annual operating revenue for 2019 and 2020. They must also focus on programs that include (but not limited to) education STEAM (science, technology, engineering, arts and math), academic enrichment, workforce development or community and civic engagement.