While Microsoft is offering a KFC-themed controller to promote its next-gen Xbox Series X gaming console, Sony has now taken over popular London tube stations to celebrate the occasion. According to recent observations, Sony has given the walls and signboards of Oxford Circus underground station in London a makeover with its iconic button shapes.
So, ahead of the launch of the PlayStation 5 in the UK, Sony pulled off a pretty eye-catching marketing stunt to promote its next-gen console. The Japanese company painted the walls of the Oxford Circus station with the characteristic shapes which you can find on the buttons of PlayStation controllers.
Sony too changed the signs for the four entrances to Oxford Circus station at street level to its iconic square, circular, triangular and cross panels. The company shared a tweet (below) to showcase the ‘PS5 upgrade’ of Oxford Circus tube station in London.
– PlayStation UK (@PlayStationUK) November 18, 2020
Plus, each of the Oxford Circus Underground signage is located just a short walk from the Microsoft store in London.
Now, Oxford Circus station isn’t the only station in London to have received a PS5 upgrade. According to reports, the Tube makeover has spread to Mile End station as Sony changed the name to “Miles End” to refer to the PS5 exclusive title, Spider-Man: Miles Morales. Apart from that, stations such as Lancaster Gate, Seven Sisters, and West Ham are also renowned to refer to other PS5 games.
So, if you’re living in London right now, be prepared to see Sony’s iconic button shapes all over the city’s tube stations. Signs for Oxford Circus station will soon be removed, however, the new names of the four stations are to remain for at least a few weeks.