The launch of the PlayStation 5 is one of the most anticipated console versions of all time. Enthusiastic fans were warned, however, that Sony’s new hardware would not be cheap.
Sony Interactive Entertainment president and chief executive Jim Ryan insists, however, that the price of the PS5 will represent value – and does not believe that the current global health situation will necessarily affect sales.
In fact, there had been speculation that the console would be delayed due to COVID-19, but Ryan assured fans that they could still expect to see the console later this year as planned.
Speaking to Games Industry, Ryan revealed that he was confident that sales of PS5 would be strong, despite the many failing economies around the world.
“Recent history has shown us that gambling is one of the hobbies, and one of the businesses, which profits in economically difficult times.
“It’s pretty logical, people don’t have money to go out, so they stay at home. Now who knows what this recession will look like, how deep it will be and how long it will last. historical models, historical models that have been applied in the past may not apply in the future. “
Given Sony’s belief that the PS5 will still do well in sales, it’s no surprise that they aren’t thinking of lowering its price.
“I think the best way to solve this problem (economic problems for consumers) is to provide the best possible value proposition. I don’t necessarily mean the lowest price,” said Ryan – warning that the console will probably fall into place. players donate a substantial amount at launch.
“Value is a combination of many things. In our region, it means games, it means the number of games, the depth of the games, the range of the games, the quality of the games, the price of the games … all of these things and how they take advantage of the full functionality of the platform. “
Sony has settled its stall. Yes, they want to send a message that they want to add value. However, this value will not take the form of a discount on the price on the console at launch. Players who just can’t wait to get their hands on a PS5 should expect to pay a premium.
Naturally, throughout the life of a console, its price will drop. At least at launch, however, the PS5 looks likely to sell somewhere around its previously rumored price of £ 449 (or $ 499 in the United States). Time will tell if the console is worth such an expense on launch day.
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