TikTok’s popularity really exploded during the lockout, when A-listers, their schedules suddenly stripped of filming engagements, premieres and parties, found themselves with enough time to perfect the “Savage” dance routine. by Megan Thee Stallion. Instagram Reels looks a lot like Mark Zuckerberg’s attempt to get a piece of that action.
The new feature allows IG users to record and edit 15-second multi-clip videos to share with their subscribers, with options to add audio and creative effects. It’s too early to say if Reels will manage to compete with the TikTok phenomenon, but the feature was quickly embraced by some of the celebrity world’s most prolific social media users.
Karlie Kloss Created a Montage of Her Favorite Catwalk Moments Using Reels
© Instagram: @Karliekloss
Model and new mom Ashley Graham compiled a montage of “a few things” that included her bikini dancing, kayaking (and falling) and shaving her armpits. Avid TikTok user Jessica Alba also turned to Reels to promote her Honest Beauty masks – she wears one to dance in her backyard, on a patio table, and on her kitchen counter in her clip, under the stare from her puzzled husband Cash Warren.
Jessica Alba uses it to publicize her honest masks
© Instagram: @Jessicaalba
Elsewhere, Karlie Kloss mourned the shortage of physical fashion shows in 2020 with a compilation of some of her biggest catwalk moments; Miley Cyrus teased her new single “Midnight Sun” (and shared some amazing comeback footage); John Boyega has made his status as an action hero known and the surprise star of the social media pandemic, American actor Leslie Jordan, 65, has stepped into the rap world.
Presumably, this is just the start. Get ready: your screen time log is about to go up.
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