Snap has finally reaped the benefits of creating a fully functional Android app. The company announced in its results report today that its user base predominantly uses Android instead of iOS. This global user base also continues to grow. In the first quarter of 2021, Snapchat reached 280 million daily active users, an increase of 22% year-over-year.
CEO Evan Spiegel called the moment when Android users overtook iOS users a “critical milestone that reflects the long-term value of the investment we’ve made to rebuild our Android app,” in his remarks prepared today. As a reminder, Snapchat originally launched only on iOS and released its first Android app in 2012. The team then spent over a year rebuilding the app to bring it up to par with its iOS counterpart. While the Android app languished, Snapchat blasted Android users. He finally released the final version of this app in 2019, making the app more functional and accessible to users around the world.
The company says its growth has also prompted it to invest in content overseas. Spiegel showcased a Snap Original show launched in India in March by the company, along with its efforts to improve language support and feature localization.
Interestingly, new social apps, like Clubhouse in particular, continue to launch on iOS at first, sacrificing the potential of the Android market locally and internationally. If there’s anything to be gained from Snap this quarter, it’s not to sleep on Android users.