Skoda, the Czech manufacturer of practical and affordable vehicles, has a new logo. It is a continuation of the brand’s new design language unveiled with the Vision 7S concept and would be the biggest change to Skoda’s identity in the last 30 years.
This shift is fueled by the automaker’s 2030 Strategy, which emphasizes electrification and digitalization. The new logo and brand identity adapts to these two trends with a new, simpler logo with two-dimensional graphics. According to Skoda, this makes it easier to recognize on screens and printed products compared to the existing three-dimensional design.
5 Pictures
Instead of the old Skoda emblem, the brand’s new vehicles will now feature the word Skoda written on the trunk lid. This typographic logo will not only appear on the back of the company’s cars, as it has done in recent years, but also on the front. To make the logo more expressive, Skoda gives the letter S an integrated hook.
“The accent was a challenge for us: from a global perspective, it tends to be confusing for most of our clients. In the new form, this symbol will be integrated and blend into the symmetry of the logo, while domestic customers and some others will still recognize it in the lettering,” said Martin Pavlík, a member of Skoda’s marketing team who worked on the new brand identity, explains the strategy.
But what about the legendary winged arrow? It remains but in a slightly modified form. The logo has been simplified with a two-dimensional design and will now be rendered in flat form. The basic shape, size and meaning of the logo, however, have not been changed.
A small group of Skoda employees worked on the new logo and brand identity. However, the team enjoyed support from across the company and received a total of 165 design proposals when the process began. Proposals were shortlisted for just three options, which were tested with 2,200 respondents from the Czech Republic, Germany, Italy, Norway and other countries.
The new logo will initially appear on communication media and social networks. From 2024, it will also start appearing on new Skoda models.
Skoda, the Czech manufacturer of practical and affordable vehicles, has a new logo. It is a continuation of the brand’s new design language unveiled with the Vision 7S concept and would be the biggest change to Skoda’s identity in the last 30 years.
This shift is fueled by the automaker’s 2030 Strategy, which emphasizes electrification and digitalization. The new logo and brand identity adapts to these two trends with a new, simpler logo with two-dimensional graphics. According to Skoda, this makes it easier to recognize on screens and printed products compared to the existing three-dimensional design.
5 Pictures
Instead of the old Skoda emblem, the brand’s new vehicles will now feature the word Skoda written on the trunk lid. This typographic logo will not only appear on the back of the company’s cars, as it has done in recent years, but also on the front. To make the logo more expressive, Skoda gives the letter S an integrated hook.
“The accent was a challenge for us: from a global perspective, it tends to be confusing for most of our clients. In the new form, this symbol will be integrated and blend into the symmetry of the logo, while domestic customers and some others will still recognize it in the lettering,” said Martin Pavlík, a member of Skoda’s marketing team who worked on the new brand identity, explains the strategy.
But what about the legendary winged arrow? It remains but in a slightly modified form. The logo has been simplified with a two-dimensional design and will now be rendered in flat form. The basic shape, size and meaning of the logo, however, have not been changed.
A small group of Skoda employees worked on the new logo and brand identity. However, the team enjoyed support from across the company and received a total of 165 design proposals when the process began. Proposals were shortlisted for just three options, which were tested with 2,200 respondents from the Czech Republic, Germany, Italy, Norway and other countries.
The new logo will initially appear on communication media and social networks. From 2024, it will also start appearing on new Skoda models.
