The Philadelphia 76ers have selected Crypto.com as their next brand partner whose logo will appear on team jerseys as well as other promotions in the arena at Wells Fargo Center this coming season.
Crypto.com is a cryptocurrency app, founded in 2016, with over 10 million customers and among the world’s best platforms for trading non-fungible tokens – or NFTs. The new uniform sponsorship contract replaces StubHub, who had been the Sixers jersey sponsor since the NBA began allowing advertising logos to appear on team uniforms at the start of the 2017-18 season.
All four versions of the Sixers’ uniform this season will feature the Crypto.com patch on the left shoulder of the jersey and will be available for purchase at the team’s online store and at the Wells Fargo Center.
“We are delighted to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,” said Chris Heck, President of Business Operations for Sixers. “Crypto.com will be woven into the fabric of our identity, and together we will change the landscape for integrating crypto into sports.”
As part of the new partnership, the team will launch their first NFT which will be available for fans to purchase through Crypto.com NFT.
In the arena, the Crypto.com branding will appear along the base apron and court-side LED screens and will be featured within the 76ers Fan Hub. Sixers broadcast, social media and other marketing campaigns will also feature the Crypto.com brand.
“We are extremely happy to announce our partnership with the 76ers,” said Kris Marszalek, co-founder and CEO of Crypto.com. “The NBA is one of the most popular leagues in the world, and the 76ers were an obvious choice. Together, we will create integrated experiences for fans around the world; our patch and field integrations are just the beginning. . ”
Crypto.com also has partnerships with Formula 1, the UFC, the French professional football team Paris Saint-Germain and the Montreal Canadiens in the NHL.
The patch will debut in team uniform at the start of the preseason when the 76ers face the Toronto Raptors on October 4.
In 2016, the Sixers were the first major professional sports team in the United States to announce jersey patch sponsorship, debuting with the StubHub patch the following season. The team have announced that they will be rebranding this offseason after changing their official ticketing partner from StubHub to Ticketmaster.
An interesting nugget that emerges from Wednesday’s announcement is that the Sixers plan to unveil their new City Edition uniform in November, which the team says “will commemorate an iconic moment in 76ers history.” They will also come with a series of NFTs which will be available on Crypto.com.
Is this the year the Sixers bring back the Iverson-era uniforms? Usually these alternative jerseys leak before they’re officially unveiled, so we can find out before November.
It has been an anxious offseason for Sixers fans following the end of the playoffs last year and the team’s worsening situation with Ben Simmons.
A jersey patch isn’t going to help Philadelphia’s title aspirations, but it’s another reminder that games will be played soon enough with or without Simmons on the field.