There is a changing of the guard in fashion and culture. Gen Z creators are pushing the conversation forward in ways that are both impressive and bold. Our latest project, tremor of youth, invites you to discover how these artists, musicians, actors, designers and models are radically reinventing the future.
“At school, people always thought I was crazy because I couldn’t really concentrate. I never had a plan B, I was just making music,” said singer Zoe Wees vogue. She wrote songs during math class and showed them to her friends. “They supported me and saw something in me when others didn’t.” The 19-year-old has since been named one of the “most exciting young musicians on planet Earth” by QG. Her debut single, “Control,” was released in March 2020 and she signed to Capitol Records in early 2021. 2022 will no doubt be a banner year for Wees.
Growing up in Hamburg, Germany, Wees – who describes her sound as dark, sad pop – never wanted to be like everyone else. “I was never part of the local music scene,” she says. She applies the same mentality to her beauty. “What is missing here are the colors. To be honest, that’s what drives me to take a more colorful approach to beauty that stands out,” she says. Wees has made her ankle-skimming neon braids something of a signature. “For the ‘Girls Like Us’ music video shoot, I thought about putting color in my hair for the first time,” she says. “That’s when we met this really cool braider, Awa. Since then, I have worked with her. Together, the pair dreamed up pastel pink pigtails on the floor, neon orange cornrows, and an electric green braid that doubled as a collar. As she delved into her experiences, Wees says, “I’ve really fallen in love with the support of my culture — I want people to see that it’s part of me.”