SAN FRANCISCO, February 1, 2023 /PRNewswire/ — With many salons struggling to reach pre-pandemic numbers, store object returns to Pier 36 this week with a 30% increase in exhibitors and a new expansion pavilion. Ribbon will continue to partner with technology for the show, creating a unified in-person event with e-commerce offerings.
Shoppe Object first partnered with Ribbon in the spring of 2020. Despite the challenges of that time, Shoppe Object had the foresight to embrace omnichannel sales as CEO of Ribbon, Vinit Patilexplains, “Every trade show for the next 5 years will have a B2B e-commerce component. Shoppe Object had the courage to take this step before the pandemic hit. We’re excited to partner to innovate in this space.”
Shoppe Object is known for its design-driven curatorial and bold initiatives. This edition will feature an increase in black-owned brands that are part of Ribbon and Shoppe Object’s Black Lives Matter Action initiative. Doubling in size from last season, Ribbon has partnered with Shoppe Object to sponsor 20 black-owned brands, in an effort to create a more representative home and gift market.
jesse jamesfounder and director of the Shoppe Object show, explains the role that technology has played in the better development of the show: “The adoption of the hybrid show model has been integral to the success of our shows over the past three years. We have worked with Ribbon to design a platform that can scale with the growth of our physical shows.”
Last year, Shoppe Object was acquired by International Market Centers. IMC is a trade center for the furniture, gift, home decor and apparel wholesale industries with showroom space at high point, Vegas and Atlanta. Shoppe Object will return to Pier 36 in manhattan to from February 5 to 8 of 2023.
About the ribbon: Ribbona San Francisco technology-based company, offers a turnkey SaaS platform to power specialized B2B marketplaces and hybrid trade shows. Ribbon has revolutionized trade shows in industries that have traditionally relied solely on in-person business by supporting face-to-face events with a complementary fully transactional e-commerce platform for exhibitors. The ribbon has passed $200 million transactions since its launch in 2020.