Selena Gomez uses her celebrity platform to promote more than her music and movies. On Friday, April 30, Gomez reached out to his 223 million Instagram followers to tell them about his new business, Mental Health 101, a safe space for communities to learn about mental illness and help reduce the stigma associated with mental health. .
“This campaign is so close to my heart because of my own mental health issues,” writes Gomez. “I know firsthand how scary and lonely it can be to face anxiety and depression on your own at a young age. If I had learned about my mental health earlier – learned about my condition in school as I was taught other subjects – my background might have been very different.
On the new initiative’s website, Gomez provides mental health articles and resources where people can go for support if they need it. Through the Rare Impact Fund, Gomez pledges one percent of all sales of its Rare Beauty products to mental health service organizations.
“The world needs to know that mental health is important,” writes Gomez. “It’s just as important as your physical health, and I wish we could all recognize it, not just in words but through our actions.”
During her career, Gomez has been open about her mental health issues. In April 2020, she first revealed that she had been diagnosed with bipolar disorder.
“After years of going through a lot of different things, I realized I was bipolar,” Gomez said last year. “So when I go to find out more, it actually helps me. It doesn’t scare me once I know it. And I think people are afraid of that.