Samsung is the world’s largest smartphone brand and the United States is one of its most important markets. The South Korean firm’s main competitor in the United States is Apple, but OnePlus could also become a threat in the years to come, especially after LG exits the smartphone market.
According to the latest report from the market research firm Counterpoint search, Samsung’s growth in the US smartphone market has been modest compared to its competitors Apple, Motorola and OnePlus. The South Korean company saw 17% year-on-year growth in the first half of 2021. Analysts say Samsung could have had better growth had it had the inventory to meet demand. Apparently, the Galaxy A32 5G has been a big hit in the US, thanks to T-Mobile’s “5G for everyone” campaign.
OnePlus has become the fastest growing smartphone brand in the United States, with year-over-year growth of 428%. This is 4.28 times the sales in the first half of this year compared to the first half of 2020. However, we have to keep in mind that OnePlus had a tiny market share in the US and growth of 4, 28 times might not help the business. sufficient. This could still pose a significant threat to Samsung over the next several years. The OnePlus N100 and OnePlus N10 5G were the top-selling OnePlus phones in the country. LG’s exit from the smartphone market has helped OnePlus.
Motorola posted 83% year-over-year growth, while Nokia also saw a change in momentum with 35% growth in the first half of 2021. Apple’s year-over-year growth The other was 53%, which is impressive, especially since it is the leader in the US smartphone market. It acquires more than half of the market share and delivers twice as many smartphones as Samsung. Google’s market share fell 7% from the first half of 2020, while LG’s exit meant its market share decline was 35%. ZTE’s market share fell by 77% in the United States.
Senior analyst Hanish Bhatia said the current chip shortage issue has constricted the supply of smartphones in the United States and that Samsung has prioritized shipping high-end smartphones instead of devices from the US. Galaxy A series in the country. This decision could help the company increase its profitability. Samsung will unveil the Galaxy Z Flip 3 and Galaxy Z Fold 3 on August 11, which could help improve its growth in the second half of this year.