Samsung takes aim at die-hard iPhone fans with new Galaxy Z Flip 4 ad

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Samsung takes aim at die-hard iPhone fans with new Galaxy Z Flip 4 ad

TL; DR

  • Samsung released a new Galaxy Z Flip 4 commercial mocking Apple and iPhone fans.
  • The new ad highlights the foldable form factor and Flex mode for selfies.

Samsung released a cheeky ad ahead of the launch of the iPhone 14 series, poking fun at Apple for being behind on some features. Now that the iPhone 14 launch has passed, the Korean manufacturer is back with a new video ad.

The latest video from the Galaxy maker shows a girl showing off her Galaxy Z Flip 4 to a friend, named Elena. We look at the clamshell form factor as well as the use of Flex mode and the palm gesture to take a selfie.

“I would never switch to Samsung, I love my phone,” Elena says, ostensibly referring to the iPhone. The rest of the video shows her trying to forget about the foldable clamshell but constantly seeing everyday objects that remind her of the device (like books, a fridge door, and even a toilet lid).

Of course, the video ends with Elena ending up buying a Galaxy Z Flip 4, a viewer being transfixed by the form factor and presumably starting the cycle all over again.

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