The nine skaters who make up the Bolivian skate collective ImillaSkate did not see other women in the street with them. They certainly didn’t see other indigenous women, or cholitas, wearing pollera – large bright skirts – on knee pads and vans.
In Samsung’s recent installment of its storytelling series focused on Samsung Galaxy users, Voices of Galaxy, ImillaSkate members talk about recording videos on their phones to encourage fellow indigenous Bolivians to don helmets or their hats. distinctly brimmed and starting to roll.
As the women stroll through skateparks and the streets, they discuss the importance of using technology to teach others about their culture. A member of ImillaSkate coaches a young woman balancing on her skateboard.
Edelman developed the campaign on behalf of Samsung. This is the first episode of galaxy voice, which Samsung and Edelman launched together in 2020, to explore Latin America. Previous episodes have spotlighted a veteran military photographer, an underwater cinematographer and a Tongan flag bearer.
Michelle Crossan-Matos, SVP, director of marketing and communications at Samsung Electronics, landed on Campaign US’ 2022 CMO 50 list.
Edelman added 900 people and grew 15.4% globally at constant currency to $985 million – with the US up 15.5% to $613.1 million, according to the PRWeek’s 2022 agency activity report. The company had annual revenue of $1.06 billion as of June 30.
This story first appeared on campaignlive.com.
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