Samsung sells more high-end smartphones than any other Android smartphone brand. Although it achieved its highest ever smartphone average selling price (ASP) in Q1 2024, it lags far behind Apple in ASP and revenue. Samsung earns 3x more revenue from its smartphones than any other Android OEM.
Samsung earns 3x more revenue than any other Android smartphone brand
According to the latest report from Counterpoint Research, Samsung captured 20% share of the global smartphone market in the first quarter of 2024. It beat Apple, which took the smartphone shipment crown in the fourth quarter of 2023. Samsung also recorded its ASP highest smartphone share ever recorded during the quarter, driven by strong sales of the Galaxy A54 and Galaxy S24. Its ASP was $336 in Q1 2024, well behind Apple’s ($900). The global ASP for smartphones during the period was $370. Revenues from the overall smartphone market grew 7% year-over-year.
Samsung’s revenue share in the first quarter of the year was 18%, while Apple’s was 41%. Other smartphone brands, including OPPO, Vivo and Xiaomi, gained 6% or less in this market. Xiaomi’s market share was 14%, while that of OPPO and Vivo were 8% and 7%, respectively. Xiaomi and OPPO’s revenue share was 6%, while Vivo’s revenue share was 4% during the quarter.
Tarun Pathak, Research Director of Counterpoint Research, said: “Growth is expected to be slow but steady in the short term. However, revenue is expected to grow faster as the current premiumization trend is expected to persist, especially with the rise of new form factors and capabilities such as foldables and GenAI. So far, more than 10 OEMs have launched more than 30 GenAI-enabled smartphones. We estimate that GenAI’s share of overall smartphone shipments will reach 11% by 2024.»
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