Galaxy foldable smartphone units shipped to businesses more than doubled as interest from the financial services community drove higher adoption
Samsung Electronics Company Limited announced on Tuesday that the number of Galaxy Z Fold and Galaxy Z Flip smartphones sold for business use more than doubled year-on-year.
From January to October 2022, the number of foldable smartphones contracted by Samsung from enterprise customers increased by 105% compared to the same period in 2021, according to a press release.
While foldable smartphone shipments are expected to reach 16 million units globally, representing a 73% year-over-year increase, the form factor is quickly becoming mainstream and shipments are expected to reach 26 million. units in 2023. Ease of large-screen multitasking and powerful app optimizations for foldable devices are helping drive adoption among enterprise users, according to the release.
Benefits of foldables for business users
As companies adopt work-from-anywhere policies, they’re turning to technology to find new ways to maximize productivity. Foldables have particularly appealed to the financial services industry, where 74% of a sample of financial advisors say it’s important or essential to stay connected through mobile apps.
“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways of working and exploring creativity,” said KC Choi, EVP and Global Mobile B2B Team Leader, MX Business at Samsung Electronics.
“This rapid investment growth demonstrates our enterprise customers’ need for meaningful innovations to improve workforce productivity,” he said.
The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is an ideal multitasking powerhouse for business use. Despite its pocket size, it offers a large screen size, which makes it easier than traditional smartphone screens.
The Galaxy Z Fold4’s large screen offers a larger work area, well-suited to making the most of desktop PC features. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like taskbar lets users manage, launch, and switch between apps, all without interrupting work.
Huge screen real estate is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can reply to Gmail while viewing two Chrome browser tabs, just like working at a desktop with multiple monitors.
The Galaxy Z Fold4 also adapts to workflow needs. Flex mode not only provides a hands-free experience for major video conferencing tools, but it can now support dedicated e-signature or note-taking features on partner apps using the S Pen.
Powerful partnerships for foldable devices
These experiments have been popular across many business sectors and industries. In today’s market, competition is fierce, especially in the financial services industry. Professionals need the best tools to help them maintain consistency and routine, even when working remotely.
Their devices must support complex workflows including alerts, searches, charts and portfolios, and give them the power and productivity edge they need to stay competitive. Working with industry-leading partners, Samsung has enhanced the utility of the Galaxy Z Fold4 in unique ways, leading to wider adoption of foldables for enterprise use.
According to a recent survey, the Bloomberg Professional app is the most widely used financial services app by investment professionals, such as traders, analysts, and portfolio managers. It leverages the Galaxy Z Fold’s unique form factor to enable finance professionals to access Bloomberg market data, analytics, news and communications on the go in a more intuitive and immersive way, while preserving the user experience and features they are familiar with. .
On the Samsung Galaxy Z Fold4, the responsive layout of the Bloomberg Professional app allows for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easy to read the news, monitor real-time market data, browse portfolios or chart analysis. This allows finance professionals to do familiar work in an enhanced way on their foldable device.
DocuSign, which offers the world’s leading electronic signature solution and is used by 24 of the top 25 Fortune 500 financial companies, has also been optimized for Android 12L. The Galaxy Z Fold4 makes it easy to sign deals on big screens. Users can now quickly drag and drop multi-view email attachments directly into DocuSign eSignature, quickly seal deals on the go with Samsung’s S Pen[9] and the dedicated Flex Mode signature.
And, for finance professionals constantly in and out of the office, DocuSign has created a PC-like experience using Samsung DeX mode. Simply connect the device to a monitor and with high resolution support and DocuSign’s responsive design approach, professionals get the same quality of experience regardless of device size or orientation. screen.
Samsung also collaborated with IBM[10] to address the challenges finance professionals may face in helping their clients while working from anywhere. IBM iX, the Experience Design Partner within IBM Consulting, worked with a leading financial institution to develop the mobile experience, helping wealth advisors quickly access and manage markets and portfolios.
Samsung DeX and S Pen integration lets users interact with data, drag and drop files between apps, translate handwriting to text, and even capture digital signatures in a full desktop environment on their foldable device. Samsung’s openness philosophy has also allowed the incorporation of other popular apps for video conferencing, customer contacts, email and schedules into a multi-app interface.
Samsung is committed to working with industry-leading partners to create new mobile experiences and to collaborating more closely in the months ahead to take advantage of game-changing technologies like foldable smartphones.
