Samsung continued to dominate the smartphone sector in Mexico with 35.0% of total sales in 2019, down about a percentage point from a year ago, according to data from The Competitive Intelligence Unit (CIU). The Korean manufacturer remained well ahead of Motorola and Huawei, with respectively 15.6% and 13.7% of the market, while Apple and LG complete the top 5 with 11.3% and 8.2% of the market. Only Motorola and Huawei posted higher numbers in late 2019, climbing 1.6% and 1.4% respectively from their first-half results, the report said.
In fact, in the last quarter of 2019, Huawei surpassed Motorola to reach 16.0% of the Mexican market, compared to 15.1% for the Lenovo brand and 33.6% for Samsung, Apple and LG falling respectively to 10.1% and 5.0%.
There were 111 million active smartphones in Mexico at the end of 2019, which represents about 89% of the country’s 124 million mobile lines, up from just over 4 million over a year, the report added.