Samsung is slowly losing its grip on the Indian smartphone market. Three years ago, Samsung slipped from its ranking of number one in the country, paving the way for Xiaomi to become the leader in smartphones. The two companies have been competing fiercely in recent quarters. However, Samsung is now far behind Xiaomi.
According to the latest figures from the market research firm Canalys, Samsung only shipped 5.5 million smartphones to India in the second quarter of 2021. That’s almost half of what Xiaomi achieved. Samsung’s market share turned out to be 17% in the quarter, while Xiaomi, which shipped 9.5 million units, had a 29% market share. Samsung’s year-over-year growth was 87%, while Xiaomi’s year-over-year growth was 77%.
Vivo has shipped 5.4 million smartphones in the country and has a market share of almost 17%. The Chinese firm is very close to beating Samsung and taking second place in the standings. Realme, OPPO’s subsidiary brand, shipped 4.9 million smartphones and achieved a whopping 181% year-over-year growth and a 15% market share. On the other hand, OPPO shipped 3.8 million smartphones and had a 12% market share.
The Indian smartphone market saw an overall growth of 87% from the second quarter of 2020. Last year, the country suffered severe lockdowns related to COVID-19 in the first and second quarters, severely affecting sales of smartphones. The smartphone market has yet to fully recover and rising costs are not helping either.
Canalys says smartphone brands will see some increase in demand in the second half of this year, but they need to invest more in online sales channels as the third wave of COVID-19 seems inevitable. Samsung has focused a lot on online sales and launched exclusive products for Amazon and Flipkart.