New industry report affirms 15 years of cutting edge innovation,
position Samsung at the forefront of the television industry
Samsung Electronics dominated the global television market for the 15e consecutive year, according to market research firm Omdia. Newly released data released on February 23 shows that Samsung Electronics achieved 31.8% global TV market share based on revenue in the fourth quarter of 2020 and retained the largest annual market share in the category. in terms of turnover in 2020, at 31.9%.
Samsung’s growth in the visual display industry reflects a commitment to the most premium home viewing experiences, coupled with the rapidly growing QLED portfolio, category leadership in the super-large screen segment as well. from 75 inches, to the introduction and expansion of a Lifestyle TV portfolio, and a series of “firsts” in the industry, category and products made possible by Samsung’s constant drive for innovation.
“Consumers use screens every day for entertainment, to connect with loved ones, to work, to exercise at home and to do more. And we saw how the different lifestyles and routines not only evolved, but converged, ”said Jong-hee Han, president of Visual Display Business at Samsung Electronics. “We continue to be incredibly honored by the confidence placed in our vision and our products; it’s what drives our relentless pursuit to deliver cutting-edge innovation and a premier screen experience that meets the needs of today’s consumer. “
Looking back over the past 15 years, Samsung’s innovation-driven growth agenda has incorporated breakthrough new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.
In 2021, Samsung plans to maintain its leadership position in the market by introducing and developing core products and integrating proprietary technology and features into all TV lines. This includes Samsung’s new Neo QLED line as well as Samsung’s MICRO LED and Lifestyle TVs and an alignment of company-wide operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offerings.
For more information on Samsung TVs, visit www.samsung.com/.