Creative agency Smyle pushes the boundaries of virtual events – along with long-time partner Samsung – with the first-ever use of the Unreal gaming platform to host a live, fully immersive digital media experience.
Representing a paradigm shift for product launch events, Smyle not only created a carefully constructed 3D virtual world for Samsung Life Unstoppable, but also applied the very latest in gaming techniques to deliver a powerful emotional resonance never seen before in a virtual event.
Combining experiential thinking with a human-centered design philosophy, Smyle has rewritten the rules for how brands virtually engage in its creation and delivery of an interactive digital hub, Samsung House, a 3D virtual world. hyper-realistic in which the latest advancements in mobile, portable, TV, audio and home appliances were unveiled as part of Samsung Life Unstoppable. It is also the first time that the Unreal platform, known for hosting Fortnite and Final Fantasy multiplayer video games, has been used to broadcast to the greatest number of simultaneous users.
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