Samsung teamed up with Amazon for an Ella Eyre concert to launch its Galaxy S20 + device.
The March 12 event, at the Samsung KX store in King’s Cross in London, will see Eyre play for 30 minutes before the midnight release of the S20 + smartphone.
Also on site, from 10:30 p.m., visitors can get their hands on the new smartphone and use it before its official release. A listening station will allow people to try Amazon Music using the S20 +. There will also be a selfie experience with a neon light tunnel.
Samsung’s ongoing store experiences, such as its DJ Galaxy station (where customers can learn to create, execute, and record custom beats with a Samsung smartphone) and the AR message tree (where customers can leave augmented reality messages for others to discover) be in operation.
A collection station will be available for any pre-order to be collected at midnight. Visitors will receive free drinks while they attend the show.
Tribe delivers the project.