Samsung Digital Appliances announces its new #BespokeMyHome social series at Bespoke Home 2021, with star designers and chefs describing how Bespoke inspires them
Samsung Electronics today announced its new #BespokeMyHome social challenge series, inviting attendees to explore how Bespoke inspires their experiences at home. The first two challenges in the series include a design-themed challenge and a food-themed challenge to be held this summer.
The campaign was announced as part of Bespoke Home 2021, a new virtual platform and global event for Samsung Digital Appliances showcasing the company’s latest innovations in home appliances. Each challenge was featured by star influencers, explaining how the customizable front panels and modular design of Samsung Bespoke refrigerators inspired them in their creative work as designers or chefs.
“Samsung Bespoke’s vision is ultimately driven by consumer preferences and lifestyle needs. Our conversations with consumers are fundamental to the Bespoke philosophy, ”said Kanghyup Lee, executive vice president and head of sales and marketing, Digital devices, Samsung Electronics. “This new series of social campaigns will be an exciting way for us to engage with our customers and find out how Bespoke inspires them. We start the series of challenges with design and food, which are two important passions of our customers, and we plan to expand into other themes in the future.
#BespokeDesignedByYou challenge in Europe
The #BespokeDesignedByYou challenge, which will take place this summer, will invite participants to design their own bespoke refrigerators and post their creations on social media using the hashtag. Three winners will receive a Samsung Bespoke refrigerator bearing their design.1
Award-winning British interior and product designer Kelly Hoppen CBE and London-based designer Yinka Ilori have raised the challenge. Each designer created a unique bespoke panel design reflecting their style, then invited viewers to share their own creations.
#BespokeDinnerParty Challenge in the United States
In the United States, the #BespokeDinnerParty challenges attendees to explore how bespoke colors inspire them by crafting a dinner-themed plan. Ideas can include any aspect of a dinner party, such as drinks, flower arrangements, food, and plates. The winner of the challenge will receive a custom-made refrigerator.2
The video features chefs Sophia Roe and Flynn McGarry.
In the video, the two Michelin-starred chefs talk about bespoke living by crafting a bespoke color-inspired dinner menu, including items like a cocktail inspired by Bespoke’s Rose Steel champagne, and also decide table settings using table settings. custom colors.
Participants in the #BespokeMyHome challenge can post their submissions using Instagram and the hashtags #BespokeDesignedByYou and #BespokeDinnerParty. For more details on the challenges, visit Samsung.com or follow @SamsungHomeAppliances on Instagram.
1 Price availability may vary by region. Details on terms and conditions available on Samsung.com.
2 Eligibility open to residents of the United States, excluding Florida, Alaska and Hawaii. Details on terms and conditions available on Samsung.com.