With the latest innovations, Samsung’s new brand campaign connects five Canadians to their passions in a memorable way
As a champion of an open ecosystem, Samsung has a long history of innovating its mobile, home entertainment, home office and digital device products, helping Canadians do smart things! with connected device experiences that enrich their daily lives. Samsung products are designed to work together seamlessly, which, along with personalized design and functionality, helps Canadians organize intuitive and integrated experiences.
To help show the real ways connected devices are popping up in the lives of Canadians, Samsung is helping five Canadians create meaningful connections with others through its innovative technology. The new campaign features famed athlete Fred VanVleet as well as sports media personality Faizal Khamisa.
To kick off the series, we sat down with champion kickboxer Farinaz Lari, whose video showed an emotional reunion with a childhood best friend. Farinaz trained her best friend, Sogol, via Google Meet on her Samsung Galaxy Z Flip4, which seamlessly connected to her NEO QLED 8K TV. As a kickboxing world champion, entrepreneur, speaker and model, connectivity is a key part of Farinaz’s day-to-day business, especially when it comes to training her clients.
What do you think was the best part of using Samsung devices in this video?
I loved the health and wellness features of the Samsung Galaxy Watch5 and also considered a new NEO QLED 8K TV – the picture quality was superb!
How does technology help you balance your daily life, i.e. your personal well-being and your professional responsibilities?
It’s everything – from training my clients online to tracking my own detailed results for years to help me improve! I encourage my clients to also monitor their calorie consumption and heart rate variables so that I can compare their data.
How did you feel reuniting with your best friend Sogol after three years?
It was the most magical experience! I had never been so surprised in my entire life. I cried, I laughed, it really was a dream.
In your vignette, you had the opportunity to train with Sogol. Can you tell us about this experience?
The incredible quality of Samsung’s high-speed products made me feel connected to her like she was there! Plus they were so easy to use. I still talk about this experience to all my friends.
Provide an example of a meaningful connection that technology has made possible for you.
For me, that means seeing my friends and family and being able to talk and communicate with them. My immediate family lives in Iran, so seeing them on such a big screen, with such clear quality and sound, is the most meaningful connection for me.
Why did you decide to get involved in this campaign?
I train the majority of my clients online; I’ve been doing it for three years now! I’m really passionate about high-end equipment to ensure my customers have the best experience, especially when it comes to accessing and measuring data. To be able to bring that to life for Canadians as well was a dream come true.
Why did you choose to partner with Samsung?
It is such a well-known and prestigious brand in Canada. I was thrilled to get involved!
Over the next few weeks, we’ll check in with the other stars on how they’ve made meaningful connections in their lives. To learn more about Samsung’s new campaign, click here.
With the latest innovations, Samsung’s new brand campaign connects five Canadians to their passions in a memorable way
As a champion of an open ecosystem, Samsung has a long history of innovating its mobile, home entertainment, home office and digital device products, helping Canadians do smart things! with connected device experiences that enrich their daily lives. Samsung products are designed to work together seamlessly, which, along with personalized design and functionality, helps Canadians organize intuitive and integrated experiences.
To help show the real ways connected devices are popping up in the lives of Canadians, Samsung is helping five Canadians create meaningful connections with others through its innovative technology. The new campaign features famed athlete Fred VanVleet as well as sports media personality Faizal Khamisa.
To kick off the series, we sat down with champion kickboxer Farinaz Lari, whose video showed an emotional reunion with a childhood best friend. Farinaz trained her best friend, Sogol, via Google Meet on her Samsung Galaxy Z Flip4, which seamlessly connected to her NEO QLED 8K TV. As a kickboxing world champion, entrepreneur, speaker and model, connectivity is a key part of Farinaz’s day-to-day business, especially when it comes to training her clients.
What do you think was the best part of using Samsung devices in this video?
I loved the health and wellness features of the Samsung Galaxy Watch5 and also considered a new NEO QLED 8K TV – the picture quality was superb!
How does technology help you balance your daily life, i.e. your personal well-being and your professional responsibilities?
It’s everything – from training my clients online to tracking my own detailed results for years to help me improve! I encourage my clients to also monitor their calorie consumption and heart rate variables so that I can compare their data.
How did you feel reuniting with your best friend Sogol after three years?
It was the most magical experience! I had never been so surprised in my entire life. I cried, I laughed, it really was a dream.
In your vignette, you had the opportunity to train with Sogol. Can you tell us about this experience?
The incredible quality of Samsung’s high-speed products made me feel connected to her like she was there! Plus they were so easy to use. I still talk about this experience to all my friends.
Provide an example of a meaningful connection that technology has made possible for you.
For me, that means seeing my friends and family and being able to talk and communicate with them. My immediate family lives in Iran, so seeing them on such a big screen, with such clear quality and sound, is the most meaningful connection for me.
Why did you decide to get involved in this campaign?
I train the majority of my clients online; I’ve been doing it for three years now! I’m really passionate about high-end equipment to ensure my customers have the best experience, especially when it comes to accessing and measuring data. To be able to bring that to life for Canadians as well was a dream come true.
Why did you choose to partner with Samsung?
It is such a well-known and prestigious brand in Canada. I was thrilled to get involved!
Over the next few weeks, we’ll check in with the other stars on how they’ve made meaningful connections in their lives. To learn more about Samsung’s new campaign, click here.