DANVERS, Mass.–(BUSINESS WIRE)–To maximize the reach of patients and customers with our cutting-edge imaging technology, Samsung has made the decision to increase its investment in the ultrasound industry in North America. Whether investing in the introduction of new products with Samsung technology or improving the order processing system; expanding service offerings to include remote automation and expanding market coverage to reach more integrated distribution networks. These investments are aimed at ensuring that our patients and clinicians have easier access to our innovative imaging technology.
“As Samsung’s business in the United States continues to grow, we feel the need to segment the ultrasound industry to better meet the growing needs of our customers. Achieving this requires adding leadership talent with deep market knowledge and experience in key segments,” said David Legg, head of Boston Imaging, Samsung’s healthcare subsidiary. “While our Senior Director, Dan Monaghan, will continue to lead our General Imaging, Point-of-Care Ultrasound and Veterinary Ultrasound businesses, I am pleased to announce today the appointment of Tracy Bury to newly created role of Head of Women’s Health Ultrasound Business, where she will lead efforts in the Maternal-Fetal Medicine, Assisted Reproductive Medicine, and Obstetrics & Gynecology markets. The company is focused on providing lifelong healthcare solutions for women and uses Samsung’s excellent image quality, ergonomics and AI-assisted software, which helps clinicians to diagnose and develop optimal treatment pathways for this patient population.
Tracy joins Samsung after a distinguished career as an executive leading the US Women’s Health business at GE Healthcare and leading global ultrasound teams for Siemens Healthineers. She brings more than 25 years of experience and strong industry relationships that will benefit Boston Imaging’s Women’s Health business. With his arrival, Boston Imaging will continue to deepen the relationship with KOL and recruit the best talent in the market to better meet customer needs. “I am thrilled to be part of Samsung’s vision to segment the ultrasound business, enabling us to provide dedicated people, products and processes to meet the specific needs of women’s health patients and clinicians,” said Tracy Bury, Women’s Health Ultrasound Business. Chief, Boston Imaging. Tracy’s leadership will be essential in bringing the message of Samsung imaging technology to this vitally important market.
This segmented focus of the Women’s Health and Radiology Ultrasound business units will accelerate technology adoption through a better understanding of the specific patient population and clinical markets served.
Through its network of resellers and direct associates across North America, Samsung provides best-in-class ultrasound technology to women’s health, radiology, point-of-care and veterinary businesses. Additionally, in its separate digital radiography business, Samsung provides advanced digital radiography technology, including portable, panel and fixed-room technology.
To learn more about Boston Imaging, please visit bostonimaging.com
About Samsung Electronics Co., Ltd.
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About Boston Imaging
Boston Imaging markets innovative imaging technologies and is committed to providing fast, simple, and accurate diagnostic solutions to healthcare providers. Boston Imaging is the US headquarters for sales, marketing and distribution of all Samsung digital x-ray and ultrasound systems. Boston Imaging’s growing portfolio of advanced medical technologies are used in leading healthcare facilities to help providers improve patient care, improve patient satisfaction and increase workflow efficiency. For more information, please visit https://www.bostonimaging.com/
