NEW DELHI: Major smartphone Samsung is back to number one in the Indian smartphone market. According to a latest report from Counterpoint, Samsung regained the first place in India. Samsung lost first place Xiaomi in the second half of 2017. The company, according to the report, achieved its highest market share in India since 2018.
“… in July and August, Samsung bounced back as India recovered from a nationwide lockdown. Samsung has now achieved its highest market share in India since 2018 by adopting an aggressive online channel strategy to take advantage of opportunities arising from anti-Chinese sentiments in the country, ”the report says.
Overall, Samsung beat Huawei regain first place with a total market share of 22%. That’s 2% more than the company’s 20% share in April 2020. Huawei’s market share, by contrast, fell to 16% in August 2020 from 21% in April 2020. The Chinese telecommunications giant is still expected to lose market share due to US trade restrictions.
The same may not be true for another Chinese brand Xiaomi which, according to the report, shows a significant increase in its market share in Central and Eastern Europe. It looks like Huawei’s loss is Xiaomi’s gain in the region.
Global market share of Apple remained the same in April and August 2020. The company accounted for 12% of the global smartphone market. With the launch of the iPhone 12 series on October 13, sales are expected to increase for Apple in November of this year.
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