Samsung Ads said it is working with BrightLine to expand its interactive and shoppable advertising capabilities on connected TV.
This relationship aims to make Samsung’s advertising on CTV more results-driven.
Samsung Ads will use BrightLine’s new dynamic ad units, which enable live and personalized ads, the addition of drop-down branded carousels, on-screen polls and quiz experiences.
“Advertising on CTV aims to provide the solutions brands need to achieve measurable results. Today, we have evolved to a point where CTV is now capable of delivering results beyond just reach and awareness,” said Michael Scott, vice president of advertising sales and operations. on Samsung Ads. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in real-time dialogue and exchange for the first time on Samsung Smart TVs, opening up a whole new world of possibilities for brands. »
BrightLine’s proprietary interactive advertising suite for TVs integrates seamlessly with the user interface and operating system of Samsung’s smart TVs, the companies said.
“BrightLine helps partners like Samsung Ads deliver on the promise and potential of truly dynamic CTV advertising experiences,” said Mike Bologna, Chief Accelerator at BrightLine. “Now that smart TVs have become much more than just a vehicle for video consumption, these new ad units offer audiences the ability to engage and take action directly from their screen, complementing Samsung’s rich connected ecosystem .