Samsung Ads Australia today announced two new hires, bolstering its product marketing and sales strategy capabilities.
Samsung Ads Australia, the advertising division of Samsung Electronics, the world’s largest television maker, today announces two new hires to enhance Samsung Ads’ local product marketing and sales strategy offerings.
With an outstanding reputation for driving business growth through innovative, data-driven strategies, Samantha Cooke joins the team as Head of Product Marketing APAC. Her previous roles include head of trade marketing at Domain Group, where she was responsible for acquisition, retention and revenue growth, and head of digital advertising and brand partnerships at Foxtel.
Samantha is in a newly created role at Samsung Ads Australia, where she will act as a liaison between the local sales, global product marketing and business development teams. She will be integral in identifying and prioritizing product needs based on her in-depth understanding of the Australian market.
About her new role, she said, “It’s full steam ahead! I’m looking forward to representing the voice of the customer and making sure we have the right product marketplace for Samsung Ads products locally. C It’s great to be back in the TV space, and this time from the manufacturer’s lens.
Gideon Hornung also joins the team as Head of Business Strategy for Advertising Partnerships. In the newly created role, Gideon will be responsible for developing an intimate understanding of client challenges in order to build deeper partnerships with advertisers. Gideon’s role will be to align partners, customers and internal teams around long-term challenges and goals, thereby facilitating longer-lasting business relationships.
Prior to joining Samsung Ads, Gideon was Head of Group Client Strategy at Seven West Media, responsible for integrated cross-platform content solutions and previously worked at several media agencies in several strategic leadership positions.
“It has never been such an exciting time to work in television, as the CTV industry in Australia grows it is clear that audience-driven data and insights will play an important role in helping advertisers to unlock new growth opportunities,” said Gideon. “I’m excited to work alongside Samsung Ads customers to deliver solutions that meet their needs and facilitate long-term relationships.”
Samantha and Gideon will also represent Samsung Ads Australia at the IAB. Samantha will represent the company on the IAB’s Video Advertising Council and Gideon on the IAB’s Gaming Task Force.
Alex Spurzem, Managing Director of Samsung Ads Australia, said of the nominations: “Our team here is a significant force in the growing connected TV market. Each hire is strategic in nature and brings extensive television and data experience to the growing team. We look forward to the contribution that Samantha and Gideon will make, and this is another step towards providing industry-leading, best-in-class products that can deliver even better results for customers and advertisers.