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Justin Bieber has built one of the most popular celebrity clothing brands in the business. But the brand, called Drew House, is more enigmatic than you might expect from an A-plus-list superstar. This left hypebeasts, casual fashion lovers and Beliebers wondering: where can you buy Drew House online?
Now there is a simple answer: SSENSE. The online clothing store – known for carrying hard-to-find brands and on-trend designers and one of our favorite places to shop online – has just launched an exclusive capsule with Drew House. This is the first time that Bieber’s Drew House has partnered with a global retail platform, giving more fans the chance to buy Drew House online around the world.
What is Drew House?
Drew House, for the unknown, was founded by Bieber and his former “swaggering trainer”, Ryan Good, in 2018. The name is derived from Bieber’s middle name (Drew) and can be seen replacing the mouthpiece of the brand smiley face logo. . “Drew House is a community,” according to the brand, “a place where you can be yourself and be loved, encouraged, safe and valued.”
Drew House’s vibe reflects Bieber’s style of the past two years very well: bright colors, youthful, oversized cuts and playful iconography abound, making the pieces ideal for elevating casual weekend outfits. Some of the brand’s first pieces were hotel-style slippers and hoodies (both with the smiley face logo) that are still among Drew House’s hottest pieces.
But the most notable aspect of Drew House – besides its famous co-founder – is its mystery. The brand does very little advertising, except, of course, for Bieber’s occasional social media post. This low-key marketing seems to have worked, as Drew House is steadily selling out and streetwear aficionados are scrambling to secure Bieber’s pieces.
How to Buy Drew House on SSENSE
If you’re looking to shop Drew House pieces for Bieber-inspired outfits, head over to SSENSE.com now to shop the new collection. Below, we’ve also rounded up our favorite pieces from the gender-neutral drop. Just be sure to grab all the coins quickly, as they are already selling out quickly.
1. Drew House Mascot Hoodie
This hoodie adorned with Drew House smileys is the brand’s daily bread. It features the brand’s signature logo and colors (yellow and black), as well as a relaxed fit and baggy fit. The logo is embroidered for a high quality feel, as is the alternate Drew House logo on the sleeve.
2. Drew House Mascot Slippers
Inspired by the slippers you get at a hotel, these Drew House slippers are another staple in the brand’s range. They feature a yellow fleece upper with Drew House’s smiley face embroidered on top and a padded fleece footbed. Wear them with sweatshirts and a t-shirt for a stylish and extremely comfortable running outfit.
3. Drew House Cotton Pants
These cotton corduroy pants bring a style inspired by the 70s and a very loose silhouette of the moment. Small details like a Drew House smiley face on the pocket and a D-ring in a belt loop add a subtle touch, allowing you to wear the pants with other bold pieces (think, some nice sneakers and the matching shirt here). below) or basics like a white t-shirt and casual kicks.
4. Drew House Painted Mascot Shirt
Bieber seems to have a thing for corduroy. This Mascot shirt successfully uses the vintage material, making it a good spring/fall layering piece. But a smiley face logo on a chest pocket, a retro spread collar and a raw-edged hem put the piece on current trends.
5. Drew House Floral Long Sleeve Tee
One of the most tame pieces from Bieber’s Drew House x SSENSE collection is this long sleeve tee. A crisp white background is punctuated by a floral “Drew” logo on the chest, giving the laid-back piece an eye-catching color. Pair it with cargo pants, a beanie and sneakers, or even dress it up in black pants with loafers.
6. Drew House Scribble Lounge Pants
We’re a big fan of elevated sweatpants like these from Drew House: you can kick back all morning, then confidently stroll to the coffee shop looking cooler than most. These have a classic gray color with “Drew” scrawled on the calf, yellow drawstrings and a smiley face logo on the pocket.