Rihanna’s fashion show is back.
The megastar’s Savage x Fenty lingerie brand will premiere the latest installment of its popular fashion show on November 9 via Prime Video. True to the brand’s ethos of inclusivity, this year’s show – dubbed “Savage x Fenty Show Vol. 4” – will feature a diverse cast of men and women from various ethnicities, age ranges and body types , all modeling the current Savage x Fenty collection.
Getty Imagesfor Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video
A few notable names include Bella Poarch, Cara Delevingne, Damson Idris, Sheryl Lee Ralph, Irina Shayk, Joan Smalls, Precious Lee, and Taraji P. Henson, along with performances from Anitta, Burna Boy, Don Toliver, and Maxwell.
Getty Images for the Savage X Fenty Show Vol. by Rihanna. 4 presented by Prime Video
“A tribute to self-expression and personal empowerment, Rihanna’s latest collection features disparate textures, unexpected details and unconventional proportions that come together seamlessly to create an Xperience that pushes the boundaries for everyone,” the company said in a statement.
Getty Images for the Savage X Fenty Show Vol. by Rihanna. 4 presented by Prime Video
In music videos teasing the upcoming show, Rihanna – who will perform at next year’s Super Bowl Halftime Show and recently released a single for the upcoming ‘Black Panther’ sequel – barely dons lace lingerie pieces black on a sumptuous background. Additional trailers show dancing glitter among the cast.
Getty Images for the Savage X Fenty Show Vol. by Rihanna. 4 presented by Prime Video
Savage x Fenty — which Rihanna co-founded online in 2018 with the help of TechStyles Fashion Group as a women’s intimate apparel company — also continues to grow. The brand launched activewear last month under the creative direction of designer Adam Selman. Loungewear was added to the mix two months earlier. There are also men’s and sleepwear.
Getty Imagesfor Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video
More than $310 million in investor funds are helping to fuel growth. In 2022, Savage X, which has since become a standalone company, expanded into physical retail with half a dozen stores. The company has revealed plans to open about six more. But Christiane Pendarvis, co-president and director of merchandising and design at Savage x Fenty, told WWD the company will continue to assess its store base, possibly expanding internationally as well.
Getty Images for the Savage X Fenty Show Vol. by Rihanna. 4 presented by Prime Video
“We think there’s a ton of opportunity for us in retail,” she said at this year’s Femmy Awards in New York. “When you look at the mall, there just aren’t a lot of options in the mall, for men and women, quite frankly, to shop in that category. So we’re excited about what our voice brings to the table in this setting. And then we will continue to look for growth opportunities.
