The first-ever Apple Music Super Bowl halftime show will take place in 2023 and will have an absolutely epic headliner. On Sunday, September 25, the NFL and Apple Music announced that Rihanna will be the midgame entertainment on February 12, when the league’s top two teams face off in Glendale, AZ.
Rihanna shared the news with her fans via a post showing her hand holding an NFL football. Although she didn’t add a caption, the NFL quickly confirmed the announcement. on Twitterwriting “Let’s go – @rihanna @rocnation #SBLVII @AppleMusic @NFLonFox.”
Apple Music is taking over the halftime show for Pepsi, with the NFL announcing the multi-year partnership in a press release at midnight September 23.
Rihanna has big shoes to fill — not that the Grammy winner has anything to worry about. In 2022, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem, Dr. Dre and 50 Cent collaborated for an epic halftime hip-hop performance. The previous year, The Weeknd ran the show. Other recent headliners include Shakira, Jennifer Lopez, Justin Timberlake, Lady Gaga, Beyoncé and Katy Perry.
