All products and services featured are independently chosen by the editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.
Rihanna’s long-awaited collaboration with Puma is almost sold out. The collection, his first sneaker collaboration as part of a new partnership with the brand, launched on Friday (September 15).
More from Billboard
“This new news has just fallen”, Rih Rih tweeted Friday morning, but the collection was almost gone 45 minutes after the tweet. The Fenty x Puma Avancti C launched online and in select Puma stores Friday at 10 a.m. ET.
The singer’s love of football inspired the collection, which remixes the iconic Puma Avanti sneaker for the whole family. Styles include a stunning metallic leather colorway and a beige/black colorway available in women’s, men’s, kids and toddler sizes. Prices range from $80 to $170.
“I wanted to bring something iconic from the archives to the street, and the late, great Pelé made the Avanti shoe so iconic,” Rihanna said in a statement announcing the collaboration. In addition to designing the collection, the mother of two also stars in the futuristic campaign photographed by Dennis Leupold, and she wears Fenty Beauty products including the Shadow Stix Longwear Eyeshadow Stick in “Cumin Get It,” the Highlighter Diamond Bomb All-Over and Hella Thicc. Volumizing Mascara).
“This has been such an exciting start to our partnership,” said Maria Valdes, Chief Product Officer at Puma. “We spent time together opening the Puma archives and identifying the right product that spoke to Rihanna. The Avanti is a Puma classic with a unique and iconic terrace view. I’m very excited to see this project come to life and even more excited for what the years to come have in store for us together.
The Fenty x Puma Avanti C collection is sold out in adult sizes, but you can find the sneaker collaboration on resale sites like StockX, although you’ll have to pay a little more than list price.
Shopping for kids? The collection is still in stock at Puma in toddler and little kid sizes ranging from 3.5 to 11.
Shop the collection below.
Fenty x Puma Avanti C sneakers for little children
Price: $100
Buy now
Fenty x Puma Avanti C VL Men’s Black
Price: $196
Buy now
Fenty x Avanti C Antique Silver Women
Price: $230
Buy now
Click here to read the full article.
