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Rihanna and Patti Smith are the two new ambassadors for the German luggage brand Rimowa. They join other bold names such as LeBron James and Roger Federer in the company’s “Never Still” campaign, which debuted today.
The campaign, which was dropped alongside the Never Still Bag collection, consists of four individual films designed as a creative exploration of how travel has changed amid the pandemic. Each video follows the personal travel perspectives of the Four Creative Powers. Rihanna’s film, shot by Gary Sorrenti and directed by Rihanna herself, presents the lonely and still lifestyle of the artist and business mogul since the start of the pandemic. “When everything is minimized, you see what’s important,” she recalls at one point in the video.
Smith’s video, on the other hand, is an ode to New York City’s resilience throughout the past year, with shots of Fifth Avenue where she posed for the cover of her album “Horses” and Jimi Hendrix’s Electric Lady Studios, where she recorded Rimowa’s voice. -overs. Smith’s own poem “Never Still”, which she wrote for the campaign, is expressed on a score by Jamie xx.
“When we couldn’t physically travel, I was grateful for the imagination, allowing me to travel wherever I wanted,” Smith says in his film. “I was able to write, study and rethink my priorities, but I always wanted to take action, to be on the move and now I’m grateful to come back to the world.”
Of course, Rimowa’s luxury bags are the focus of the campaign, which is Rimowa’s first delivery to feature pieces that aren’t strictly travel luggage. The flap shoulder bag, large tote bag and range of backpacks represent the campaign’s ‘always on the move’ message and are part of the overall evolution of the company belonging to LVMH to other categories. of products.
Here are the best parts of the drop:
Shoulder bag with flap
Made from durable canvas and full grain leather, this crossbody bag is a stylish companion for anyone with a hectic lifestyle. It features adjustable shoulder straps, a main compartment secured with Rimowa’s signature lock, and an exterior zip pocket for easy access to everyday essentials. Plus, it’s available in three gorgeous colourways to choose from depending on what works best for your own wardrobe.
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$ 940
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Handbag
With a roomy main compartment and removable zip pocket, the Rimowa tote bag is a necessity for anyone who is constantly on the go to work. Not only does it showcase a sleek, square design perfect for any environment, but it is also designed with an innovative dual handle system that allows you to use it as a shoulder, tote or purse.
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$ 1,260
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Messenger
The Messenger bag, styled by Rihanna in her campaign photos, is the collection’s most avant-garde piece. A large two-way zip compartment and exterior pocket make it easier than ever to keep all of your essentials close at hand without sacrificing style. Additionally, the Messenger features contact details for Rimowa’s historic Cologne home, making it one of the collection’s most special pieces.
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$ 770
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Safe Plus
The Trunk Plus is not part of Rimowa’s Never Still collection, but it is one of the most popular pieces in the luggage brand’s inventory. The red suitcase, which Rihanna poses with throughout the campaign, features Rimowa’s distinct trunk-like shape, finished with a bright red glow. In addition to an elegant design, the trunk offers travelers optimal capacity while remaining ultra light.
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$ 1,120
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