‘I am really sorry. I’ll learn to do this’: Richard Madeley apologizes for misinterpreting non-binary Sam Smith during debate on whether their new music video is ‘over-sexualised’
Good Morning Britain presenter Richard Madeley has apologized for misinterpreting Sam Smith on Monday morning’s show.
Richard, 66, had debated whether or not Sam’s latest music video for I’m Not Here To Make Friends was over-sexualized when the error occurred.
Sam, 30, is non-binary and uses the pronouns they/them and Richard was talking about the scenes in Sam’s video, when he accidentally called them “he”.
Sorry: Richard Madeley apologized for misinterpreting Sam Smith – who is non-binary during Monday’s GMB during a debate on whether their new music video is ‘over-sexualised’
Co-host Susanna Reid, 52, corrected Richard’s mistake and he apologized.
The video for Sam’s new single sees them arriving at a castle in a helicopter before provocatively dancing in corsets, suspenders and nipple tassels.
And while a panel was discussing the video, Richard told a guest they “were right” and they informed him that they used pronouns too.
Richard apologized a second time and said, “I’m so sorry. I will learn to do this.

More to come: Gloria, Sam’s fourth studio album, was released on Friday and is the first LP they’ve released in three years
Gloria, Sam’s fourth studio album, was released on Friday and is the first LP they have released in three years.
It was abandoned after nearly a year of public preparation from Sam, who released his debut single Love Me More in April 2022.
The Money on My Mind songwriter then took TikTok by storm with his viral hit single Unholy featuring German-born American singer Kim Petras,

Wild: The video for Sam’s new single sees them arriving at a castle in a helicopter before provocatively dancing in corsets, suspenders and nipple tassels
The track reached No. 1 on the Billboard Hot 100, making it the duo’s first song to reach the duo’s No. 1 spot.
Sam revealed on Friday that they were spat on the street after coming out non-binary.
The Grammy winner changed his gender pronouns to them/them in 2019 and said he wishes he had done it sooner, but also spoke about the shocking backlash.
Speaking to Zane Lowe on Apple Music 1, the popstar revealed that although there has been no issue with their new gender identity in their personal life, they have been harassed on the streets of England since their exit.
They explained, “I think all the only negatives of wrestling have been in my public life and my job. And just the amount of hate and meanness that was happening to me was just exhausting.
‘It was in the f****** news. Someone spat on me in the street. It’s crazy. What I find difficult is if that happens to me and I’m famous, I’m a pop star, can you imagine how other kids feel, like gay kids?
“And it’s so sad that it’s 2023 and it’s still happening. It’s exhausting and especially in England.
Sam added: “So we have two sides, really.” My personal life and then my public life. And in my personal life there is not a single negative point.
‘My family, they can communicate with me. They always have. But they communicate with me now in an even better way. My love life has improved. I feel lovable. I feel good about myself, but I wear what I want to wear.
“Since I changed my pronouns, it was like coming home. I wish I had known what the words were when I was in school, because I would have identified with that in school. Because that’s who I am and that’s who I’ve always been.

Shame: Sam revealed on Friday that they were spat on the street after coming out non-binary
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