Apple will launch new products during an online event on May 7.
The company sent out media invites on Tuesday (April 23), and these files feature a graphic including the iPad stylus, Apple Pencil, CNBC. reported Tuesday.
The chart can also be seen on Apple Events page.
New iPad models are expected to be released this year as none have been announced in 2023, according to the report. The company could also announce changes to the iPad Pro and iPad Air, according to the report.
The report also states that this is Apple’s first spring launch event since March 2022 and that the company sometimes launches new colors for iPhones, Apple Watches, and accessories during this season.
Apple did not immediately respond to PYMNTS’ request for comment.
Bloomberg too, reported that the company is expected to unveil new iPads and accessories at the event, as it has been a long time since it did so.
Likewise, Reuters note ” graphic on the invitation and said the iPad lineup hasn’t been overhauled since 2018. He added that new models could provide a boost to the tablet market at a time when consumers have been cutting back their non-essential spending and where iPad sales fell 25% in the first quarter.
Apple launch events, like the one taking place on May 7, attract millions of viewers, according to the CNBC report.
Observers also expect the company to do more new product announcements – those focused on artificial intelligence (AI) – in June at its Worldwide Developers Conference.
It was reported in March that the company’s presentation at this event is expected to outline its AI strategy and that AI strategy will feature prominently in the unveiling of its major iOS 18 upgrade .
In a Press release published at the time about the Worldwide Developers Conference, Apple did not mention AI or specify what new features will be introduced. The company announced that it will highlight the latest advancements in iOS, iPadOS, macOS, watchOS, tvOS and visionOS.
On Tuesday, Apple stepped up its foray into AI by acquiring an AI technology startup based in Paris Datakalab. The move could be part of the company’s broader plan to integrate AI capabilities into its devices.
