Ram is a little behind in the electric truck segment, but the brand will finally have its competitor for the Ford F-150 Lightning and Chevrolet Silverado EV next year. Before the production model hits the US market late next year (or early 2024), Ram will show off a near-production concept preview of the final product. It will be unveiled at CES 2023 in January next year.
The automaker released an official press release confirming that the concept is scheduled to debut on January 5 at the Consumer Electronics Show. Until recently, it was thought that the Ram 1500 Revolution concept would arrive at the Los Angeles Auto Show this month, but it turns out that either the previous information was incorrect or the automaker has changed its plans.
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Without going into specific details, Ram says the electric truck will be “loaded with exclusive advanced technology features” with the goal of “once again redefining the pickup truck segment.” Ram’s first production electric vehicle is part of parent company Stellantis’ broader Dare Forward 2030 strategy, which focuses on electrifying all of its global brands.
From what we know so far, the zero-emission truck will run on the STLA Fram platform that Stellantis is currently working on. It’s a scalable architecture that, depending on battery specifications, can deliver a maximum range of 805 kilometers (500 miles) per charge. In its largest version, this platform can accommodate 200-kilowatt-hour battery packs, though we don’t know how big Ram’s production truck battery will be.
There’s a new teaser image accompanying Ram’s press release and it shows the electric truck from the side for the first time. The sketch doesn’t reveal much of the electric truck, but at least you can see its muscular side profile and the shape of the LED daytime running lights up front.
Ram wants to have an electrified product in the majority of segments it currently competes with by the middle of the decade. The automaker promises to “surpass the competition as a leader in a combination of areas that are most important to truck customers: range, towing, payload and charging time.”
