With a fun, modern twist on the classic 1995 Paramount Pictures film Clueless, Rakuten’s campaign includes a Q1 spot that highlights savings on platform purchases
SAN FRANCISCO, February 6, 2023 /PRNewswire/ — Rakutenthe leading shopping platform offering cashback and rewards, unveiled its Big Game 2023 campaign, “Not So Distraught” featuring the actress Alicia Silverstone taking up the emblematic Dear Horowitz role. Bringing one of the most beloved characters of the 90s back to life, Rakuten’s 30-second campaign spot will air during the first quarter of Big Game on Sunday February 12.
For the campaign, Rakuten hired award-winning CFDA designer Christian Siriano to reimagine Cher’s signature yellow plaid suit, along with three others clueless-looks inspired to debut on another significant stage: her show at New York Fashion Week: The Shows on Thursday February 9.
The campaign taps into 1990s pop culture nostalgia, including a reunion between clueless Silverstone teammates and Elisa Donovan. Donovan reprises his original role as frenemy Amber for a reimagining of the classic movie’s famous debate class scene where Cher broaches the topic “why everyone should buy Rakuten for the biggest savings.”
The Big Game spot opens with Cher and Amber wondering if “tax-responsible shopping” is an oxymoron. Cher ultimately wins the war of words with debating points highlighting the ease of earning Cash Back when shopping with Rakuten.
Other well-known sets from the film appear throughout the spot with a 2023 twist; the mansion where Cher lived with her father has a state-of-the-art closet system, and Cher’s vehicle of choice is now an electric Jeep. Fans will also be delighted to see Cher back in her element shopping on Rodeo Drive.
“I think most of us would agree that ‘Cher’ is one of the most iconic buyers in movie history, so when Rakuten approached me to reprise the role for their spot of the Super Bowl, I thought that was a great idea.“, said Alicia Silverstone. “Cher was always figuring out how to get what she wanted in the smartest way, so I think Rakuten would really appeal to her – getting cash back for doing her favorite activity. I imagine her running up to her dad to brag about how much she’s saved and declaring ‘like’ when asked if she’s ever shopped without using Rakuten.”
“As we set out to do our second Super Bowl campaign, we knew we needed a big, game-changing idea that would telegraph purchases. When we saw the concept of ‘Not So Clueless,’ we immediately loved the clarity. with which he communicated that Rakuten is the place to save when shopping, while taking advantage of the hyper-relevance of the current cultural trends of the 90s”, declared Vicki McRae, Senior Vice President of Brand, Creative and Communications at Rakuten. “clueless has had a lasting impact on the fashion community, so it was natural to extend our campaign to this year’s Fashion Week with Christian Siriano. Christian’s genuine relationship with Alicia and the love of clueless has led to a beautiful partnership that is not only forward-thinking – but also helps to continue to raise awareness of Rakuten among buyers.”
Siriano, who also makes a surprise appearance in the Big Game spot, collaborated with Rakuten to bring three clueless– designs inspired by the track and possibly Rakuten members. by Siriano clueless-inspired original creations will walk the runway during its New York Fashion Week: The Shows ready-to-wear fashion show on February 9. The look of Siriano’s yellow plaid ensemble from Rakuten’s Big Game spot with his three clueless– runway-inspired looks will be part of the “Christian Siriano x Rakuten Contest” available exclusively for Rakuten members. As part of its partnership with Rakuten, Siriano curated the Rakuten exhibition “Not So Clueless Edit”, where shoppers can earn money buying Siriano’s exclusive selections clueless– fashion inspired looks.
“I’m such a fan of Distraught, and Alicia is one of my dear friends, so imagine the 2023 version of her most iconic look in clueless for Rakuten publicity was a dream come true,” explained Christian Siriano. ‘I hope the joy I felt going back in time with Alicia on set shines through in my choices for’The not so clueless Edit’, and that everyone feels inspired to live their craziest life clueless closet dreams.”
Watch Rakuten 30 seconds and prolonged 60 second version of “Not So Distraught” before the Big Game on Youtube. Visit Rakuten.com for the next details of the “Christian Siriano x Rakuten gift”, Available from February 10 to February 20, “The not-so-distraught editing”, and cashback offers. Visit @Rakuten on instagram And ICT Tac for more “Not So Distraught” content and @NYFW on instagram And ICT Tac for exclusive behind-the-scenes content from Christian Siriano x Rakuten.
“Not So Distraught” was developed by Rakuten’s in-house marketing team, directed by Oscar-nominated film and television directors Will Speck And Josh Gordonproduced by award winning santa monica production company based Furlined and filmed by an award-winning cinematographer Bill PopeASC, the original film’s cinematographer.
Rakuten is a leading shopping platform that offers cash back, offers and rewards from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, restaurants, groceries, travel, on-demand services, subscription boxes and more Again, Rakuten helps members save and get more on their everyday purchases. Since its inception in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $3.7 billion in Cash Back just for shopping on Rakuten. For more information, visit Rakuten.com.
Rakuten® is a trademark of Rakuten, Inc., registered in the United States and other countries. All other trademarks are property of their respective owners. © 2022 Ebates Performance Marketing, Inc.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of motion picture entertainment, is a unit of Paramount Global, a leading global media and entertainment company that creates premium content and experiences for audiences around the world . Paramount Pictures owns some of the strongest brands in motion picture entertainment, including Paramount Pictures, Paramount Animation and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc. and Paramount Studio Group.
About Christian Siriano
CFDA award-winning designer Christian Siriano launched his eponymous collection in 2008 after studying London below Vivienne Westwood And Alexander McQueen. Known for its whimsical and stunning design, the collection is shown each season at New York Fashion Week and sold at retailers around the world. In 2012, the first Christian Siriano flagship store opened in New York, then in 2018 “The Curated NYC” opened in Midtown Manhattan, and now its newest retail venture, “The Collective West” opened in New York. Westport, Connecticut. Siriano’s designs have been worn by the current FLOTUS Dr. Jill Bidenformer FLOTUS Michelle Obama, Angelina JolieOprah, Zendaya, Ariana Grande, Julianne MooreLady Gaga, Tiffany Haddish, Billy PorterCardi B, Amy Adams, Scarlett JohanssonWhoopi Goldberg and julia robert just to name a few. Siriano was named one of Time’s 100 Most Influential People for his major contributions to body diversity on the catwalk and on the red carpet. Christian is the youngest person to appear on Crain’s “40 Under 40” list and a member of “Forbes 30 Under 30”.
Christian has been hailed for leading the charge of PPE during the COVID-19 pandemic. His workshop has gone entirely from garments to masks and to date, he and his team have shipped over a million masks to frontline workers around the world. new York area. 2020 also saw Siriano launch his own BRAVO digital talk show called “SO SIRIANO” which saw him break down all things fashion and pop culture with guests ranging from Drew Barrymore, Leslie Jones, Billy Porter, Ashley Graham, Sarah Michelle Gellar, and Sia. And Christian fulfilled a lifelong passion when he added interior design to his impressive list of credits with the launch of his new business, Siriano Interiors and a full collection of bespoke furniture. With over a decade of fashion experience, design studio Siriano continues to celebrate beauty and diversity in this ever-changing fashion industry. More recently, the prestigious SCAD (Savannah College of Art and Design) MUSEUM OF ART presents the very first retrospective of solo works by Christian with the exhibition CHRISTIAN SIRIANO: PEOPLE ARE PEOPLE, which took place in Savannah from October 2021-January 2022 and recently moved to Atlanta location and remains visible through October 9e2022. In 2017, he added the title of Author to his credits when he released a photographic retrospective book with Rizzoli Books titled Dresses to dream, now in its third printing. Due to this high demand, it released a new version in fall 2021 titled Christian Siriano: Dresses to dream luxury editionit features brand new images from his ever-growing and impressive body of work.
SOURCE Rakuten Awards