Radio ratings will finally scale with the times by measuring live broadcast – having spent the past 70 years calculating numbers from consumer surveys and print newspapers
The radio industry is finally adjusting to the times by updating the way it measures ratings.
Due to the increase in live streaming, ratings will now begin to include streaming devices, according to The Australian.
Over the past 70 years, ratings have been measured by audience surveys, many of which still involved print journals that consumers filled out and submitted.
Ultimately! The radio industry is finally adjusting to the times by updating the way it measures ratings. Due to the increase in live streaming, ratings will now include streaming devices. Pictured: Jackie ‘O’ Henderson and Kyle Sandilands of KIIS FM, Sydney’s most popular FM duo
Commercial Radio Australia President and Southern Cross Austereo Managing Director Grant Blackley said: “Audio consumption has clearly changed from what it was before.
“It’s more outside the home, digital devices, on the go, at leisure and we are moving away from that recall model, in the car and at home that is being improved to accurately reflect the new audio consumption. “
Breakfast radio licensee Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM 2GB’s Ben Fordham in the latest Sydney ratings.
The duo KIIS FM had been named the most popular show on the AM and FM bands in June, but the most recent figures show 2GB has reclaimed its crown.
Fordham, 44, now has the largest share of the Sydney breakfast market with 16.8%, having increased its audience by 3.5 points since the last poll.
In second place are Wendy Harmer and Robbie Buck of ABC Radio with a market share of 14 percent.
Kyle and Jackie O were third at 12.1% after falling 3.4 points.
Success story: Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM 2GB’s Ben Fordham (pictured) in recent Sydney ratings
The result is nothing less than a coup for Fordham, who replaced industry titan Alan Jones as 2GB’s breakfast host a year ago.
Despite the outcome, The Kyle and Jackie O Show still has a lot to celebrate.
The program continues to dominate FM airwaves, beating their closest rivals, Jonesy and Amanda of WSFM, by 3.3 percent in the latest poll.
The result also marks Kyle and Jackie O’s twentieth consecutive No.1 spot on FM bandwidth.
Nova FM’s Fitzy and Wippa, meanwhile, performed poorly with 6.1% audience share, and 2Day FM’s Morning Crew with Dave Hughes, Ed Kavalee and Erin Molan languished at the bottom of the rankings with only 2.4%.
Still in power the FM! The Kyle and Jackie O Show continues to dominate FM airwaves, beating their closest rivals, Jonesy and Amanda of WSFM, by 3.3% in latest poll