Porsche is the latest automaker to jump into the non-fungible token (NFT) art business. The automaker presents the collection of digital images featuring the 911 at Art Basel in Miami, Florida.
Porsche partners with 3D artist Patrick Vogel and his studio ALT/SHIFT to create these designs. Buyers select a central theme for their car: Lifestyle, Performance and Heritage. In January 2023, the company expects to have 7,500 unique NFTs. Purchases are limited to three per person. The owner can view the car in the virtual world from a render in Unreal Engine 5.
6 Pictures
“The NFT artworks allow us to translate our understanding of modern luxury and the unique positioning of the Porsche brand into the digital world,” said Detlev von Platen, Porsche Board Member for Sales and Marketing. .
Porsche’s Art Basel presentation also includes a giant sculpture by Chris Labrooy that depicts a huge race car driver playing with a real 911 as if it were a toy. The installation is meant to evoke the experience of playing with toy cars as a child. The scene is on display at the Pérez Art Museum Miami from November 29 to December 3.
Porsche has tried NFTs before, but not in the art world. The 911 GT3 RS with the Tribute to Carrera RS package costs $314,000. Additional equipment includes an NFT program where customers receive digital badges when attending specific race tracks and official events.
Porsche sees the power of connecting with artists to use the brand’s cars as a canvas. The partnerships have the potential to broaden interest in the automaker’s products to new audiences.
In 2022, Porsche ensured the Taycan received extra attention by handing the cars over to artists. Streetwear designer Sean Wotherspoon covered the body in custom pastel shades he named after family members. Shun Sudo painted brightly colored flowers on the exterior of the EV.
In the virtual world, Porsche worked with artist Vexx to create a custom color scheme for the brand’s Vision Gran Turismo. The body had a mix of cartoon characters, flowers, and speech bubbles.
Porsche is the latest automaker to jump into the non-fungible token (NFT) art business. The automaker presents the collection of digital images featuring the 911 at Art Basel in Miami, Florida.
Porsche partners with 3D artist Patrick Vogel and his studio ALT/SHIFT to create these designs. Buyers select a central theme for their car: Lifestyle, Performance and Heritage. In January 2023, the company expects to have 7,500 unique NFTs. Purchases are limited to three per person. The owner can view the car in the virtual world from a render in Unreal Engine 5.
6 Pictures
“The NFT artworks allow us to translate our understanding of modern luxury and the unique positioning of the Porsche brand into the digital world,” said Detlev von Platen, Porsche Board Member for Sales and Marketing. .
Porsche’s Art Basel presentation also includes a giant sculpture by Chris Labrooy that depicts a huge race car driver playing with a real 911 as if it were a toy. The installation is meant to evoke the experience of playing with toy cars as a child. The scene is on display at the Pérez Art Museum Miami from November 29 to December 3.
Porsche has tried NFTs before, but not in the art world. The 911 GT3 RS with the Tribute to Carrera RS package costs $314,000. Additional equipment includes an NFT program where customers receive digital badges when attending specific race tracks and official events.
Porsche sees the power of connecting with artists to use the brand’s cars as a canvas. The partnerships have the potential to broaden interest in the automaker’s products to new audiences.
In 2022, Porsche ensured the Taycan received extra attention by handing the cars over to artists. Streetwear designer Sean Wotherspoon covered the body in custom pastel shades he named after family members. Shun Sudo painted brightly colored flowers on the exterior of the EV.
In the virtual world, Porsche worked with artist Vexx to create a custom color scheme for the brand’s Vision Gran Turismo. The body had a mix of cartoon characters, flowers, and speech bubbles.