January 13 (UPI) – Pokémon is recruiting pop star Katy Perry for its 25th birthday.
The media franchise teased a collaboration with Perry and other artists on Wednesday when it kicked off its 25th anniversary celebration.
Pokémon shared a video that takes fans on a “walk down memory lane”. The video features plush Pokémon and toys while also giving an overview of past Pokémon games and the consoles they have played on.
At the end of the video, a Pikachu toy is shown skateboarding in front of marquee lights with the words “Katy Perry & Pokémon” written on it. Perry is then heard singing about the “electric” world.
Pokémon also released a teaser Photo of Perry with a Pikachu tail.
“You can’t throw a party without a playlist! Alright, @katyperry? Hope you’re ready for some exciting musical surprises this year, Trainers!” the caption reads.
Pokémon said in a press release that it is working on a new music program with Universal Music Group. The project, called P25 music, will feature Perry and other artists.
“Pokémon has been a constant in my life, from the original video games on my Game Boy, exchanging Pokémon TCG cards at lunch, the adventures of catching Pokémon on the streets with Pokémon GO. I even visited the Pokémon Cafe in Japan on tour! ”Perry said.
“It is an honor to be chosen to help celebrate a franchise that has given me so much joy over the past 25 years, and to be able to see it evolve in the way it has brought that kind of electric joy to children of my life. and around the world, ”added the singer.
Pokémon Company International vice president of marketing Colin Palmer said Perry would be “a wonderful ambassador” for the 25th anniversary.
“In Katy Perry, we see a spirit akin to Pokémon, whose world is bright, fun, and uplifting,” Palmer said. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans around the world to find out about the exciting collaborations we have planned.”
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