Acquisition bolsters Playtika’s growth strategy with expansion into high-growth Action and Battle Royale genres
HERZLIYA, Israel, March 23, 2022 /PRNewswire/ — Playtika Holding Corp. (NASDAQ: PLTK) today announced the acquisition of Israelbased on JustPlay.LOL, creator of the 1v1.LOL multiplayer game, which extends the company’s offering to the Action and Battle Royale genres. The acquisition is in line with Playtika’s strategy to grow its breadth of entertainment genres and leverage the company’s Boost platform to improve gaming operations.
“The acquisition of JustPlay.LOL and its flagship title, 1v1.LOL, continues our strategy of diversifying the game genres in which we operate by leveraging our industry-leading game operating technology to increase our revenue through our Boost platform,” said Eric Rapps, Chief Strategy Officer of Playtika. “JustPlay.LOL has organically built an impressive community of engaged users. We look forward to working with the JustPlay.LOL team to further expand this base and provide them with the best possible entertainment experience.”
This acquisition is the latest in Playtika’s long and successful history as a consolidator. The company’s ability to successfully integrate studios and enhance their mobile entertainment platforms by leveraging its proprietary Boost platform continues to drive its financial and operational success.
About Playtika
Playtika (NASDAQ: PLTK) is a market leader in mobile gaming technology and entertainment with 35 million monthly active users across a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free social games on social networks and, soon after, on mobile platforms. Based at HerzliaIsrael, and guided by a mission to entertain the world through endless ways to play, Playtika has 20 offices worldwide and employs more than 4,000 employees.
About JustPlay.LOL
just play.MDR was founded in 2018 by Boris and Lior Altermann. The company’s games have been downloaded over 50 million times and have approximately 700,000 daily active users worldwide. just play.MDR is based in Ramat Gan, Israel and employs more than 25 people.
SOURCEPlaytika