At the 2022 Paris Motor Show held last month, Peugeot CEO Linda Jackson revealed plans to unveil a new concept. Dubbed Inception, the showcar will portray “the next generation of e-native cars”. In other words, it will serve as a window into the future of cars developed from day one exclusively as electric vehicles. An announcement made today by the company with the lion badge reveals when and where we’ll see the mysterious EV – on January 5, 2023, at CES.
Rather than being unveiled at a traditional auto show or dedicated event, the Inception concept will premiere at the Consumer Electronics Show 2023. Yes, Peugeot has chosen a tech-focused event held in Las Vegas to present what is shaping up to be an interesting car. Don’t get too excited about the automaker’s return to the US as parent company Stellantis has decided to focus on existing brands active in North America.
In March 2021, a spokesperson for the automotive conglomerate said Automotive News that the “new context of Stellantis with a strong presence in the American market leads us to focus on existing brands”. There had been plans to bring Peugeot back after it left the United States in 1991, but these were scrapped when FCA and PSA merged to become Stellantis.
As for the Inception concept, we’re told it will feature a revised cabin with the next-generation i-Cockpit. Peugeot “completely redesigns the interior space” and “also reinterprets driving gestures”. Coming out, the CES-bound concept car will offer a glimpse into the future of design while staying true to the “feline stance and light three-claw signatures.” Additionally, next-gen features and technologies will be seen for the first time in Inception.
Peugeot has a great track record of designing great concept cars, so we have a strong feeling that the 2023 Inception will be stunning too. The official reveal will take place live from CES on Thursday, January 5 from 11:00 p.m. CET. A digital presentation is scheduled for the following day at 9:00 a.m. CET.