Jen Van Santvoord rides the Peloton exercise bike at her home on April 07, 2020 in San Anselmo, California.
Ezra Shaw | Getty Images
Peloton will install bikes in all 5,400 Hilton-branded hotels across the United States in a partnership announced on Monday, as the bikemaker strives to expand its reach.
The partnership will provide at least one bike to each hotel fitness center, including locations of all 18 Hilton brands, such as Hampton Inn, Embassy Suites and Doubletree. Hilton Honors members will also receive a free 90-day trial of the Peloton app.
Hilton hotels that already have Peloton bikes will have the option of adding another. The company says rollout will begin in the coming weeks, with the majority of sites equipped by the end of the year.
The partnership builds on an existing hotel footprint for Peloton, which indicates that hotel guests have taken 1.6 million Peloton rides so far in 2022.
“My first experience with Peloton was while staying at a hotel while on vacation, and I was immediately hooked,” said Betsy Webb, Peloton’s Global Vice President of Commercial. “We love brands that put the well-being of their guests first and we couldn’t be more excited to bring Peloton to Hilton guests nationwide, wherever they are on their rebate journey. in shape.”
Peloton, which started as an exclusive direct-to-consumer brand, shifted gears to take on a broader mass-market approach. Last week, the company announced that its bikes, treadmills and other hardware would be sold at Dick’s Sporting Goods stores. Peloton previously launched nationwide bike rentals, certified used bikes and a sales partnership with Amazon.
It’s all part of a larger turnaround effort by CEO Barry McCarthy, who took over from co-founder John Foley in February. The company announced significant changes and layoffs during the transition of power as it grapples with ending demand in the pandemic era.
A representative from Peloton called this year “transformative” for the company and indicated that more changes in the company’s strategy are coming.
Foley stepped down as executive chairman in mid-September alongside co-founder and chief legal officer Hisao Kushi and the company’s first international hire, chief commercial officer Kevin Cornils. Last week, Peloton’s head of marketing, Dara Treseder, left the company for a leadership role at Autodesk.
Fix: Peloton will install bikes at all 5,400 Hilton-branded hotels in the US. An earlier version distorted the status of hotels.