After matchday one, Paramount+ saw record viewership in its UEFA Champions League coverage. The company hasn’t released exact numbers as to how many people are watching. However, CBS says Paramount+ had the two most aired UCL group stage matchdays in the streaming service’s history this week.
Tuesday’s clashes apparently set the company record. Even then, Wednesday’s matches also received huge numbers. Overall, Paramount+ posted double-digit year-over-year growth in three categories. Growth occurred in average viewership, minutes streamed and total households over the two days of play.
Streaming service The Golazo Show also recorded its most streamed show on Wednesday. The Golazo Show offers comprehensive coverage showing viewers the most important moments from all the clashes throughout the day. As Champions League group stage days can have up to six matches at a time, The Golazo Show is the perfect way to catch all of the action.
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Paramount + Champions League viewership record
With Paramount+ scoring record numbers in just their first week of the current campaign, there will be plenty of chances to continue the hot streak going forward. Champions League matches are scattered throughout the season, from September until the final in May. There are still 10 rounds of group stage matches left before the start of the round of 16.
Paramount+ recently renewed its US media rights to broadcast Champions League games until 2030. The platform will pay around $250 million per season, which would be a total of $1.5 billion. According to reports, the previous contract to broadcast Champions League games in the United States was around $100 million per season.
Champions League matches return to Paramount+ next week. The ratings could be even better for the platform as there are tasty games for both matchdays. Bayern host Barcelona on Tuesday, while superstar striker Erling Haaland will face his former club when Borussia Dortmund travel to Manchester City on Wednesday.
PHOTO: IMAGO / NurPhoto