Paramore has announced new US tour dates and a partnership with vegan charity Support + Feed.
The American rock band has pledged to donate an unconfirmed percentage of ticket sales from three shows to the nonprofit. The proceeds of the donations will go to the fight against food insecurity and the climate emergency.
Support + Feed was founded to help the plant-based restaurant industry in Los Angeles during the COVID-19 pandemic. Led by singer Billie Eilish’s mother, Maggie Baird, the charity asked consumers to order food from local restaurants, which would be donated to those who lacked access to healthy, affordable food. As a result, he fed those in need and kept vegan businesses afloat.
The initiative has since evolved to provide national food support to communities in need. That’s why Paramore donates proceeds from its two LA shows and one New York show.
Hayley Williams leads by example
This isn’t the first time Paramore and Support + Feed have teamed up. Last year, singer Hayley Williams baked vegan chocolate chip cookies to donate to the charity. She then kept her 2.7 million Instagram followers up to date via her stories.
Williams also took part in an Instagram Live hosted by Baird, to talk all things plant-related. The conversation included her own vegan and cruelty-free hair and beauty brand Good Dye Young.
“I was able to get a lot of education and learn how it affects our economy and how sustainable it is to eat meatless. [But] I’m still learning about it,” she said at the time.
Billie Eilish is also spreading the word
In April this year, it was revealed that viewers of Eilish’s concerts would see pre-performance messages from Baird, asking them to eat more plant-based meals.
The posts were part of a larger collaboration between Support+Feed and the happier than ever tour, which was also supported by environmental non-profit REVERB.
To show the importance of climate action, including a plant-based diet, each of Eilish’s tour dates included an eco-village that offered information about the climate crisis and personalized reusable water bottles.