Oppo first became the best-selling smartphone brand in China, according to figures from Counterpoint Research. The Counterpoint report says Oppo managed to capture 21% of the world’s largest smartphone market in January, ahead of Vivo and Huawei, both of which reached 20%. Apple and Xiaomi rounded out the top five with 16% each.
Oppo sales increased 26% year on year and 33% from the previous month. Counterpoint says the new Reno 5 series had a successful launch due to offering better specs at a lower price than the earlier Reno 4.
But for Oppo to gain market share, someone has to lose it, and the report shows Huawei’s smartphone problems are taking hold in China as well. Counterpoint says Huawei has focused more on the high-end market due to component shortages caused by US sanctions, so Chinese distributors have focused on other brands for volume. Huawei’s sale of Honor, which was also triggered by sanctions, will further reduce its market share, with Honor now seen as a competitor as opposed to an asset.
Those numbers are only for a month, but Counterpoint expects Huawei’s market share to continue declining through 2021. Oppo will look to capitalize on the opportunity with the launch of its latest flagship phone, the Find X3 Pro, which is announced in full Thursday. If you want a first look, the company just tweeted a teaser that doesn’t leave much to the imagination.