In January 2021, OPPO held the largest smartphone market share in China for the first time in history. They have also become the No. 2 manufacturer of 5G in China. OPPO’s smartphone market share in China reached 21% in January 2021, beating Vivo, Huawei, Apple, Xiaomi and others.
According to Counterpoint Research’s Market Pulse service, OPPO has reached a point where they have beaten all other smartphone brands across China. This is the first time in the brand’s history that they have held this position in China, with successful growth in recent months.
By Counterpoint, OPPO sales increased 26% year-over-year compared to this same month of 2020. OPPO smartphone sales also increased 33% compared to December 2020. “OPPO has successfully repositioned its product lines in 2020,” said Varun Mishra, senior analyst at Counterpoint Research. “The rebranding of the Reno series and the launch of a more capable device at a lower price point than its predecessor helped OPPO capture the affordable premium segment.”
It also helped Huawei to be effectively hampered by lawsuits from the US government that led to disruptions in supply lines and the company’s ability to collaborate with brands of multiple types. As Counterpoint noted, Huawei’s decline “has also benefited Xiaomi and Vivo.”
Of course, if we lump together each of the brands that live inside the BBK Electronics umbrella, they have a monstrous grip on China – and much of the rest of the world as well. BBK Group includes OPPO, Vivo, Realme, OnePlus and others.
OPPO will release its next major smartphone, the OPPO Find X3 Pro, on March 11, 2021. The release date for this smartphone is not yet known. Take a look at the timeline below to see the most recent OPPO updates.