GUANGZHOU, China, September 23, 2022 /PRNewswire/ — Onion Global Limited (“Onion Global”, the “Group” or the “Company”) (NYSE: OG), a next-generation lifestyle brand platform that connects innovative technologies, fashion and future of the world brands to young people of China and through Asia, today reiterated its commitment to implementing its refined operational plans to address the female market segment in response to the growing needs of female consumers. As part of Onion Global’s strategic initiatives to improve its business, Onion Global will continue to promote and optimize a new business platform focused on the personal growth and self-improvement of women. By capitalizing on the new business platform, Onion Global will completely empower users in knowledge, business, consumption, networking and social activities with the aim of leading and accompanying users on a journey of self-improvement, creating a new long-term growth engine.
Three key principles underpin the upcoming launch of the new trading platform:
- Reach users with precision marketing: Make a good division of the brand matrix according to the consumption needs of female users at different ages, create plans for product selections and events by taking advantage of trending topics and festivals, and make product recommendations by real time to users.
- Shorten the distance to users with refined operation: Invite targeted groups to offline brand shows and create opportunities for them to connect with brand executives and spokespersons to share their experiences and learn more about the brand concepts behind the products, thereby increasing awareness. engaging users and creating a tailored user experience; recruit product experience agents to try new products and promote them through word of mouth.
- Create diverse real scenarios for users: Create immersive experiences embedded in real-life scenarios using technology; launching special live streams focusing on hot topics related to the women’s community; continue to address topics that capture the attention of users and help them thrive, thereby acquiring quality target users.
Mr Cong (Kenny)LiFounder and CEO of Onion Global, commented, “As women increase their purchasing power in the economy, Onion Global will continue to improve user engagement and retain our female users by building our traffic pool of private domain, deepening the platform’s connections with female users, and accelerating the commercialization of the platform.As part of the overall change in consumer habits, consumers demand not only products, but also a compelling brand concept, strong emotional resonance and excellent consumer experience.Capitalizing on the opportunities of the digital economy, Onion Global will utilize diverse media channels including live streaming and WeChat video accounts to enhance interactions, and will continuously work to empower women to deliver this great consumer experience to our female users.”
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. outlook, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some instances, forward-looking statements may be identified by words such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “future”, “at intention, “plans,” “believes,” “potential,” “estimates,” “continues,” “is/will be likely to,” or other similar statements. Further information regarding these and other risks is included in Onion Global’s filings with the SEC All information provided in this press release and in the attachments is as of the date of this press release, and Onion Global undertakes no obligation to update the forward-looking statements, except as required by applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that connects new, trendy and future technology-based global brands to young people in China and through Asia. The company’s mission is to be the dream factory of lifestyle brands for young people. The Company’s platform offers an integrated solution to develop, market and distribute inspiring new branded products, reshaping the shopping lifestyle and consumer culture in China. Onion Global Limited has been listed on the New York Stock Exchange since May 2021.
For more information, please visit: http://ir.msyc.com/.
Investor Relations
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Onion Global Ltd.
Investor Relations
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Mr. Eric Yuan
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M/s. Linda Bergkamp
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SOURCE Onion Global Limited