North the influencer! Kim Kardashian recruits her 9-year-old daughter to test her skincare line for Instagram video
Kim Kardashian has enlisted her firstborn, North West, to plug her new skincare line SKKN by Kim.
The 41-year-old multi-hyphen shared a clip of the nine-year-old using products from her brand.
It was shared on Instagram Stories, where she regularly engages 320 million followers.
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Mom Mogul: Kim Kardashian has enlisted her firstborn, North West, to plug her new skincare line SKKN by Kim
The video with North trying out the creams was recorded and posted with a time-lapse effect.
There was no sound but showed close-ups of North using the nine-step collection offerings.
Kim briefly appeared in the background with her bleached blonde hair slicked back with a center parting.
She went makeup-free and wore a plush white towel over her body, showing off a bit of cleavage.
New upload: It was shared on Instagram Stories, where she regularly engages 320 million followers
North, who Kim shares with ex-husband Kanye West, wore a beaded choker that spelled out her name in charming letters.
She was wearing what looked like button-up pajamas with a pocket on one side.
West wore his long, curly black hair in large braids with bits of red woven throughout.
Kim captioned the short and sweet post: “North endorsed @skkn.”
Cutie: West wore her long black curly hair in big braids with bits of red woven all over
Kardashian launched her new venture earlier this month with plans to eventually combine her previous KKW Beauty and KKW Fragrance businesses under one umbrella.
Alongside the release, the mother-of-four said she was “excited” to introduce the line which uses “science-backed ingredients”.
“I am thrilled to finally introduce SKKN BY KIM, a rejuvenating skincare ritual comprised of nine products that I developed from start to finish,” she noted.
Kim captioned the short and sweet post: “North endorsed @skkn”
New horizons: Kardashian launched her new venture earlier this month with the intention of eventually combining her previous KKW Beauty and KKW Fragrance businesses under one umbrella
“I’ve had the privilege of learning about skin and skincare over the years from the best dermatologists and estheticians in the world, and each bottle of my new line is filled with the knowledge I’ve accumulated over the years. road,” added the selfish author. .
“You’ll experience refillable packs and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.”
And she wants her fans to feel good about her product: “I created this line so that everyone can be confident in their skin, and I can’t wait to finally share it with you!”
Complete: The Nine-Step Collection sells for $575