Rapper and singer Nicki Minaj has announced the release of a new line of vegan sneakers.
The collection is in collaboration with vegan sneaker brand Løci. It’s called “Nicki Minaj X Løci” and consists of 11 styles of unisex shoes made from vegan leather. Most of the sneakers are in a shade of pink reminiscent of barbiea film for which Minaj created the music.
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According to Løci, the new line “combines street-cool aesthetics with haute couture chic.” Writing on Instagram in late March, Minaj said the release was an “absolute dream come true.”
“I can’t wait for you to see my first collection,” she wrote. “Thank you to my team for helping me make this dream come true. This is not a sponsorship. I am owner and partner.
The collection is available for sale online now. Prices range from $185 to $200.
The rise of Løci
Løci was founded in London in 2019 and has since become a hugely popular sneaker brand, with its designs seen by celebrities including Mila Kunis, Jessica Alba and Ben Affleck.
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The brand doesn’t use any animal leather, instead opting for materials like recycled bottles, recycled nylon and brass, as well as cork, bamboo, and an organic leather alternative. It is believed that each pair of trainers is worth the equivalent of 20 plastic bottles. Løci shoes are made in Portugal, a country known for its artisanal know-how and sustainability credentials.
According to Løci, the brand has avoided the disposal of a million plastic bottles. It also donates 10% of its online profits to marine organizations like Sea Shepherd and SEE Turtles.
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In 2022, it was announced that Leonardo DiCaprio had invested in the brand. The actor said at the time that he was “proud” to invest in a company “dedicated to minimizing its environmental impact and focused on creating ethical and cruelty-free shoes.”
